Gear Up And Go For Bike To Work Day With goodnessknows® snack squares

goodnessknows Teams up with PUBLIC Bikes to Inspire People to Pedal from Goodness to Greatness

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May 18, 2016, 10:59 ET

HACKETTSTOWN, N.J., May 18, 2016 /PRNewswire/ -- This spring, goodnessknows® snack squares is inspiring people to try something new on the road to better fitness by encouraging them to participate in their local Bike to Work Day activities. Together with official bike partner, PUBLIC, goodnessknows snack squares will give people in select bike-friendly cities a reason to get out and get pedaling by hosting group rides, providing access to bike services and products, sharing tips for a smooth ride and offering a chance to win a new PUBLIC bike. No matter your biking experience, goodnessknows is encouraging people take a small step to go from good to great.

goodnessknows snack squares national nutrition partner, Carolyn Brown, MS RD, says getting on a bike is a great way to start a fun new fitness adventure, "A journey to a more active lifestyle doesn't mean focusing on strict diets and hitting the gym for rigorous workouts," said Carolyn Brown, MS RD, nutritionist at Foodtrainers in New York City. "Overall wellness starts with small steps to make daily routines more accessible, such as choosing an on-the-go snack that delivers on nutrition but still tastes great, like goodnessknows snack squares, and leaving your car at home and biking to work."

There are also cultural advantages to bike riding, according to Shaun Boylan, from PUBLIC Santa Monica. "Riding a bicycle helps people feel connected to their city and taps into one's adventurous side. Any city can be experienced from an entirely different perspective while behind the handlebars."

He adds that biking can be enjoyable, practical and stylish when you are on a PUBLIC bike. "You can wear pumps, tennis shoes, or slip-on shoes on our bikes – just about anything which make them perfect for commuting," added Boylan. "Together with goodnessknows, we're helping spread the word and encouraging everyone to gear up and go on the road to greatness, no matter your skill or experience level."

There are many ways you can participate in the goodnessknows Bike to Work program:

Group Rides: The goodnessknows Bike to Work program kicks off with a group ride today (May 18) hosted by fitness enthusiast and fashion designer Whitney Port starting at the famous Santa Monica pier and ending at PUBLIC Santa Monica. goodnessknows will also host regional rides in Seattle (May 20), Chicago (June 17) and Denver (June 22).
National PUBLIC Bike Giveaway: goodnessknows and PUBLIC are giving away a limited-edition goodnessknows PUBLIC C1bicycle, plus goodnessknows products, valued at $499. To enter for a chance to win, please visit: http://blog.publicbikes.com/goodnessknows-public-giveaway/.
Gear Up and Go Kits: Follow goodnessknows on social media for a chance to win Gear Up and Go Kits – a backpack with a water bottle, t-shirt, towel, goodnessknows samples and a first aid/sewing kit – throughout May and June.
Host Your Own Ride: Do some research to figure out the date for Bike to Work Day in your city and host your own group ride! It's a great way to shake up your routine and get active. Don't forget to tag your rides with #tryalittlegoodness.

For more information about goodnessknows®, visit goodnessknows.com or Facebook.com/goodnessknows. Follow us on Twitter and Instagram at @gksnacksquares.

About goodnessknows® snack squares
goodnessknows® is crafted with the goodness of whole nuts, real fruits, toasted oats and dark chocolate, and is divided into four snackable squares per serving – all for 150 calories. It contains no artificial colors, flavors or sweeteners. One individual, two-bite square contains about 40 calories.

goodnessknows® snack squares are available nationwide in three flavors: Cranberry Almond Dark Chocolate, Apple Almond & Peanut Dark Chocolate, and Peach & Cherry Almond Dark Chocolate. Depending on retailer, goodnessknows® snacks are $1.59 - $1.99 per serving (four squares) and $4.99 - $6.99 per 5-serving multipack carton.

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.