Gas Station TV's PepsiCo Campaign Awarded Best in Retail Marketing 2010

NEW YORK, Jan. 19, 2011 /PRNewswire/ -- At the 2011 Pepsi Media Summit – an event designed to Involve, Engage, and Excite – TracyLocke, PepsiCo's retail media agency of record, announced Gas Station TV as the winner of the Best Retail Marketing Campaign of the Year for 2010.

In a new award category created by the agency, GSTV was honored for creating and executing several effective, creative and innovative television campaigns in 2010. PepsiCo brands including Pepsi, AMP Energy drink, AMP Energy Juice, and Lipton Brisk were promoted to viewers via GSTV's national television network at the gas pump, just steps away from the products available inside the convenience store.

This award comes on the heels of an exciting Nielsen pre- and post- campaign research program for AMP Energy and AMP Juice released on August 25, 2010. The study found an AMP Energy purchase intent increase of 277%, while brand top of mind awareness grew 213%. Additionally, the percentage of individuals who were willing to recommend AMP Energy Juice to friends and family grew by 150% by the campaign's end.

"We can attribute much of these campaigns' successes to the true partnerships we developed with the various media and marketing teams very early on in the planning process," said Jason Brown, Chief Sales Officer of Gas Station TV. "By working collaboratively with the teams, we were able to co-create contextually relevant strategies that resonated with consumers at the pump – at the moment of a purchase decision opportunity."

The award was presented at the Pepsi Media Summit at the Mandalay Bay Resort and Casino in Las Vegas, NV on November 10, 2010. Summit attendees included PepsiCo's brand managers, heads of Pepsi Bottling Groups, Pepsi media team, TracyLocke and related agencies as well as media company representation from across the country.

"GSTV deserved this award. They took the time to understand our business and created effective campaigns that moved the needle," said Tricia Nichols, Media Portfolio Projects lead at PepsiCo and Group Media Director of TracyLocke.

About GSTV

Gas Station TV (GSTV) is the largest national away-from-home television network delivering a one-to-one consumer viewing experience at the pump. Please visit http://www.gstv.com or follow us on Facebook for more information and photos http://www.facebook.com/GasStationTV.

SOURCE Gas Station TV