Garnier Introduces Georgia May Jagger as the New International Spokesperson for Garnier Fructis

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Sep 15, 2015, 08:00 ET

NEW YORK, Sept. 15, 2015 /PRNewswire/ -- Garnier, a subsidiary of L'Oréal, announces Georgia May Jagger as the new international spokesperson for their haircare and styling line, Garnier Fructis. The renowned model and global trend-setter is kicking off a new advertising campaign in support of the iconic haircare brand.

Georgia May Jagger's free-spirited lifestyle, radiating natural beauty and witty sense of humor perfectly align with the philosophy and vision of Fructis; encouraging consumers to express their unique personality and impose their own sense of fulfillment and confidence through their hair. The staunch environmentalist and world-traveler is also a girl's girl, crediting her strong personality and outstanding business acumen to the powerful women with whom she associates.

"We are thrilled to welcome Georgia May Jagger into the Garnier family," said Ali Goldstein, Senior Vice President of Marketing, Garnier. "A product of rock 'n' roll and fashion royalty, Jagger is known for her unique beauty and global appeal. She is a perfect representation of the Garnier Fructis girl; effortlessly chic, ever-fun-loving, and always on the move."

Jagger's endorsement will span the entire Garnier Fructis haircare line, including shampoos, conditioners, treatments, and styling products. The campaign will debut to consumers on September 14, 2015 with the launch of a broadcast commercial, as well as print, digital and social media advertising across major media outlets.

Garnier Fructis products are available at drugstores nationwide. For additional information on Garnier, Garnier Fructis, and the partnership with Georgia May Jagger, please visit www.garnierusa.com.

About Garnier:
For over 100 years, Garnier has created innovative, performance-driven products covering all types of beauty needs. Present in more than 65 countries, the brand draws its strength from its young and resolutely optimistic spirit. Garnier's expertise has expanded to cover several areas in the beauty field with iconic and world renowned products in haircare, styling, hair coloration, skincare and more. At Garnier, we embrace individuality by creating must-have products that harness the power of nature and technology to help everyone look good and feel better every day. With Garnier, the best hair starts with strength.

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SOURCE Garnier