Gamification Market to grow by USD 34,704.87 million from 2022 to 2027; The increasing implementation of a customer-centric business model drives the market - Technavio

NEW YORK, Aug. 8, 2023 /PRNewswire/ -- The gamification market is set to grow by USD 34,704.87 million from 2022 to 2027 progressing at a CAGR of 29.15% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The increasing implementation of a customer-centric business model is notably driving market growth. A customer-centric business model improves the experience of the customer at the point of sale and post-sales and also helps businesses differentiate themselves from their competitors. Its applications can improve customer engagement by delivering real-time insights about the behaviour of the consumer, which helps enterprises to evaluate customer responsiveness and enhance their decision-making. Enterprises can use the available customer behavior data to attain a competitive edge and enhance the customer experience. Moreover, gamification helps businesses to improve their relationships with their customers and expand brand value, which can help them to attain more customers. Therefore, companies are shifting to a consumer-centric business model from a product-centric business model. The customer-centric business model encourages enterprises to adopt gamification solutions while engaging their target audience. Therefore, the rising implementation of the customer-centric business model will have a favorable influence on market growth during the forecast period. Here is an Exclusive report talking about Market scenarios with a historical period (2017-2021) and a forecast period (2023-2027). Download Sample Report in minutes!

The gamification market covers the following areas:

• Gamification Market Sizing
• Gamification Market Forecast
• Gamification Market Analysis

The report on the gamification market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis. 

Gamification Market 2023-2027 - Market Dynamics

Major Trends

The integration of advanced technologies in gamification solutions is an emerging trend shaping market growth. To process different datasets, analytics, AI, and ML are used for real-time tracking at the back end. Such data is then used to acquire valuable information and provide enterprises with updates on their employees' performances. However, the providers of gamification solutions are combining with new advanced technologies, such as AI, to enable real-time tracking of data and improve operational efficiency. In addition, gamification apps integrated with AI are used to comprehend employee day-to-day office activities, collect and use data about individual employees, and collect feedback via chatbots. Virtual reality (VR) and augmented reality (AR) applications provide interactive and immersive experiences through digital platforms. Furthermore, with the increasing interest in experiential learning, the adoption of VR and AR in the education sector is expanding. The integration of gamification solutions in VR and AR applications influences user behaviour. Rewards and competition can have a favourable influence on a learner's attention and interest. Such factors will drive the market growth during the forecast period.

Significant Challenges 

The availability of in-house gamification solutions may hinder market growth. Enterprises are establishing in-house IT teams to operate and manage their gamification activities. However, outsourcing gamification solutions incurs high setup costs, which are not affordable for many enterprises. Companies are creating their own Objectives and Key Results (OKR) applications to attain HR, sales, marketing, product management, customer support, and employee engagement objectives. Also, they are integrating gamification elements, such as scores, rewards, and awards, to improve employee productivity. In addition, such in-house systems are highly customized and pose a challenge for gamification vendors. Thus, the customization and low cost of implementing in-house gamification solutions are anticipated to have an adverse impact on the growth of the market during the forecast period.

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• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - Buy the report!

Gamification Market 2023-2027: Market Segmentation

The gamification market report extensively covers market segmentation by application (consumer-driven application and enterprise-driven application), end-user (healthcare, entertainment, retail, education, and BFSI and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). 

• The market share growth by the consumer-driven application segment will be significant during the forecast period. Consumer-driven applications are platforms or tool which is generally used for applying game mechanics to non-game contexts. The use of such tools expands consumer engagement and enhances customer satisfaction. End-user segments, such as healthcare and retail, are adopting the customer-centric business model, and owing to such integration of gamification solutions with this model will result in an increase in the sales of brands. However, enterprises can gamify the sales process at any point for customer interaction by integrating gamified elements in gift cards, marketing campaigns, discounts, offers, and credit points. The rising requirement for customer engagement, customer loyalty, and customer satisfaction are pushing end-users to integrate innovative solutions such as gamification. Such factors are expected to fuel the demand for gamification solutions in the consumer-driven application segment during the forecast period.

This report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters- View Sample Report

Companies Mentioned

• Allen Interactions Inc.
• Ambition
• Aon plc
• Axonify Inc.
• BI WORLDWIDE
• Cognizant Technology Solutions Corp.
• Designing Digitally Inc.
• Gamification Ltd.
• Houghton Mifflin Harcourt Co.
• ImmersionOne Inc.
• Influitive Corp.
• Learning Technologies Group Plc
• LevelEleven Inc.
• Microsoft Corp.
• MPS Ltd.
• MRCC Group
• Paradigm Learning Inc.
• PUG Interactive Inc.
• SAP SE
• Raydiant Inc.

Companies Offerings 

• Allen Interactions Inc. - The company offers gamification solutions that use game contexts and mechanics to achieve outstanding learning results. 
• Ambition - The company offers gamification solutions such as sales gamification software. 
• Axonify Inc. - The company offers gamification solutions for industries such as Retail, Grocery, Finance and insurance, Contact centres, Telecom, and Restaurants.

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Key Topics Covered:

1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global gamification market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global gamification market 2017 - 2021 ($ million)

• 4.2 Application Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ million)

• 4.3 End-user Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments
• Exhibit 30: Chart on Application - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Application - Market share 2022-2027 (%)

• 6.2 Comparison by Application 
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application

• 6.3 Consumer-driven application - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Consumer-driven application - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Consumer-driven application - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Consumer-driven application - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Consumer-driven application - Year-over-year growth 2022-2027 (%)

• 6.4 Enterprise-driven application - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Enterprise-driven application - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Enterprise-driven application - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Enterprise-driven application - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Enterprise-driven application - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Application 
• Exhibit 42: Market opportunity by Application ($ million)
• Exhibit 43: Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 44: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 45: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 46: Chart on Comparison by End-user
• Exhibit 47: Data Table on Comparison by End-user

• 7.3 Healthcare - Market size and forecast 2022-2027 
• Exhibit 48: Chart on Healthcare - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Healthcare - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Healthcare - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Healthcare - Year-over-year growth 2022-2027 (%)

• 7.4 Entertainment - Market size and forecast 2022-2027 
• Exhibit 52: Chart on Entertainment - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Entertainment - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Entertainment - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Entertainment - Year-over-year growth 2022-2027 (%)

• 7.5 Retail - Market size and forecast 2022-2027 
• Exhibit 56: Chart on Retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Retail - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Retail - Year-over-year growth 2022-2027 (%)

• 7.6 Education - Market size and forecast 2022-2027 
• Exhibit 60: Chart on Education - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Education - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Education - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Education - Year-over-year growth 2022-2027 (%)

• 7.7 BFSI and others - Market size and forecast 2022-2027 
• Exhibit 64: Chart on BFSI and others - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Data Table on BFSI and others - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Chart on BFSI and others - Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on BFSI and others - Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by End-user 
• Exhibit 68: Market opportunity by End-user ($ million)
• Exhibit 69: Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 71: Chart on Market share by geography 2022-2027 (%)
• Exhibit 72: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 Germany - Market size and forecast 2022-2027 
• Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.10 Canada - Market size and forecast 2022-2027 
• Exhibit 103: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.11 China - Market size and forecast 2022-2027 
• Exhibit 107: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027 
• Exhibit 111: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 112: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 113: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 115: Market opportunity by geography ($ million)
• Exhibit 116: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 117: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 119: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 121: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 122: Matrix on vendor position and classification

• 12.3 Allen Interactions Inc. 
• Exhibit 123: Allen Interactions Inc. - Overview
• Exhibit 124: Allen Interactions Inc. - Product / Service
• Exhibit 125: Allen Interactions Inc. - Key offerings

• 12.4 Ambition
• Exhibit 126: Ambition - Overview
• Exhibit 127: Ambition - Product / Service
• Exhibit 128: Ambition - Key offerings

• 12.5 Axonify Inc.
• Exhibit 129: Axonify Inc. - Overview
• Exhibit 130: Axonify Inc. - Product / Service
• Exhibit 131: Axonify Inc. - Key offerings

• 12.6 BI WORLDWIDE
• Exhibit 132: BI WORLDWIDE - Overview
• Exhibit 133: BI WORLDWIDE - Product / Service
• Exhibit 134: BI WORLDWIDE - Key offerings

• 12.7 Cognizant Technology Solutions Corp. 
• Exhibit 135: Cognizant Technology Solutions Corp. - Overview
• Exhibit 136: Cognizant Technology Solutions Corp. - Business segments
• Exhibit 137: Cognizant Technology Solutions Corp. - Key news
• Exhibit 138: Cognizant Technology Solutions Corp. - Key offerings
• Exhibit 139: Cognizant Technology Solutions Corp. - Segment focus

• 12.8 Designing Digitally Inc. 
• Exhibit 140: Designing Digitally Inc. - Overview
• Exhibit 141: Designing Digitally Inc. - Product / Service
• Exhibit 142: Designing Digitally Inc. - Key offerings

• 12.9 Gamification Ltd.
• Exhibit 143: Gamification Ltd. - Overview
• Exhibit 144: Gamification Ltd. - Product / Service
• Exhibit 145: Gamification Ltd. - Key offerings

• 12.10 Houghton Mifflin Harcourt Co. 
• Exhibit 146: Houghton Mifflin Harcourt Co. - Overview
• Exhibit 147: Houghton Mifflin Harcourt Co. - Product / Service
• Exhibit 148: Houghton Mifflin Harcourt Co. - Key offerings

• 12.11 ImmersionOne Inc.
• Exhibit 149: ImmersionOne Inc. - Overview
• Exhibit 150: ImmersionOne Inc. - Product / Service
• Exhibit 151: ImmersionOne Inc. - Key offerings

• 12.12 Influitive Corp.
• Exhibit 152: Influitive Corp. - Overview
• Exhibit 153: Influitive Corp. - Product / Service
• Exhibit 154: Influitive Corp. - Key offerings

• 12.13 Learning Technologies Group Plc 
• Exhibit 155: Learning Technologies Group Plc - Overview
• Exhibit 156: Learning Technologies Group Plc - Business segments
• Exhibit 157: Learning Technologies Group Plc - Key news
• Exhibit 158: Learning Technologies Group Plc - Key offerings
• Exhibit 159: Learning Technologies Group Plc - Segment focus

• 12.14 Microsoft Corp.
• Exhibit 160: Microsoft Corp. - Overview
• Exhibit 161: Microsoft Corp. - Business segments
• Exhibit 162: Microsoft Corp. - Key news
• Exhibit 163: Microsoft Corp. - Key offerings
• Exhibit 164: Microsoft Corp. - Segment focus

• 12.15 MPS Ltd.
• Exhibit 165: MPS Ltd. - Overview
• Exhibit 166: MPS Ltd. - Business segments
• Exhibit 167: MPS Ltd. - Key offerings
• Exhibit 168: MPS Ltd. - Segment focus

• 12.16 MRCC Group
• Exhibit 169: MRCC Group - Overview
• Exhibit 170: MRCC Group - Product / Service
• Exhibit 171: MRCC Group - Key offerings

• 12.17 Raydiant Inc.
• Exhibit 172: Raydiant Inc. - Overview
• Exhibit 173: Raydiant Inc. - Product / Service
• Exhibit 174: Raydiant Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 175: Inclusions checklist
• Exhibit 176: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 177: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 178: Research methodology
• Exhibit 179: Validation techniques employed for market sizing
• Exhibit 180: Information sources

• 13.5 List of abbreviations 
• Exhibit 181: List of abbreviations

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