Gameloft and Honor Launch Community Competition with #Asphalt8HonorCup Challenge

Smartphone brand Honor and Gameloft challenge communities to mobile Asphalt 8: Airborne competition

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Jun 22, 2016, 05:02 ET

PLANO, Texas, June 22, 2016 /PRNewswire/ -- Honor, a leading mobile device brand, is teaming up with Gameloft Advertising Solutions, Gameloft's mobile advertising network, to create an elevated experience in the popular game, Asphalt 8: Airborne.

The #Asphalt8HonorCup Challenge lets players go head-to-head in a relentless competition where the Gameloft and Honor communities will face-off starting June 22, 2016, in the United States. Communities in France, Germany, Russia and India will be participating in similar regional challenges.

A battle between #TeamHonor and #TeamGameloft, the challenge will allow communities to vote for their favorite team while they race to get the best time on Asphalt 8's San Diego Harbor circuit. The game will even let participants pretend they are behind the wheel of one of the most expensive cars: the Lykan HyperSport.

"We are excited to bring the #Asphalt8HonorCup Challenge to our US community," says James Jiang, head of Honor USA. "Our continued partnership with Gameloft Advertising Solutions is giving players an all-new gaming experience when paired with Honor 5X's screen size, resolution and fluid game play."

Up for grabs for winners are ten Honor 5X phones, special Asphalt 8 rewards and packs of virtual currency. Visit http://www.hihonor.com/us/ for additional information.

About Gameloft

A leading digital and social game publisher, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms and with an audience of 157 million monthly users offers via Gameloft Advertising Solutions a unique level of visibility and involvement to advertisers. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 6,000 people worldwide.

Gameloft is listed on NYSE Euronext Paris (NYSE Euronext: GFT.PA, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US.

All trademarks referenced above are owned by their respective trademark owners.

About Honor

Honor, an entity of the Huawei group, is a brand of smartphones dedicated to young generations. Available exclusively online, the brand was created to meet the needs of digital natives thanks to products designed and optimized for Internet use. They offer users a unique and dynamic experience that fosters creativity. Honor is a daring brand that encourages youth to fulfill their dreams. Honor offers the best technologies and innovations and an attractive price. Honor, for the brave.

For more information, visit www.hihonor.com or follow Honor (@Honor_USA) on Twitter or Facebook (https://www.facebook.com/usahonor/)

Press Contact for Honor
Samantha Tam, High Road on behalf of Honor
[email protected]
613-688-1192

Gameloft:
Stéphanie Cazaux-Moutou
[email protected]
01 58 16 21 55

SOURCE Honor