Gain® and HGTV Designer Sabrina Soto Team Up to Celebrate the Joy of Scent with a 'Scent-ervention' Home Makeover Contest

CINCINNATI, Aug. 11 /PRNewswire/ -- Want to discover more ways to enjoy the matching scents you love? HGTV designer and host of Get It Sold and Real Estate Intervention, Sabrina Soto, joins Gain as its Home Scent Designer and reveals simple ways to combine, match or organize favorite scents in the home that complement your lifestyle. Sabrina Soto and Gain are celebrating the joy of scent by launching a Home "Scent-ervention" contest to make over the homes of families across the country. Scent lovers can enter to win a "Scent-ervention" with Sabrina Soto by visiting ilovegain.com or Gain's official Facebook page.  

(Photo:  http://photos.prnewswire.com/prnh/20100811/NY49202 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100811/NY49202 )

As Gain's Home Scent Designer, Sabrina Soto's mission is to celebrate those who love scent and help them achieve a wonderful scent experience at home by creating customized scent palettes. Sabrina knows how to transform beautiful spaces within any budget. Now the acclaimed designer wants families' homes to smell as scent-sational as they look.

"The scent of your home says a lot about you. I tell my clients to use it as an accessory, like furniture, to help create an environment that reflects who you are. Making sure scents blend well together is just as important as selecting a signature scent," said Sabrina Soto. "I'm excited to partner with Gain as they launch new and exciting products to help people become scent-savvy stars."

The launch of the "Scent-ervention" contest coincides with Gain's expansion from the laundry room into the kitchen and beyond. New Gain Dishwashing Liquid and Febreze with Gain scented products allow you to get the Gain scent you crave in every room of your house.   The incredible scent and cleaning power of Gain Dishwashing liquid will help make doing the dishes downright delightful.

"We truly understand the passion that people have for scent, and we're thrilled to offer our fans new products in the matching scents of Gain," said Paul Vraciu, North America Gain Brand Manager. "With Sabrina's help, we're excited to help people across the country discover new ways to enhance their at-home scent experience."

Gain Dishwashing Liquid is now available at select retail locations with nationwide distribution beginning in August. It is available in four sniff-tastic varieties including: Original, Lavender, Citrus Splash and Apple Mango Tango within a suggested retail price range of $1 - $3.50 per bottle. Beginning in August, Febreze with Gain Original Scent will be available in Fabric Refresher, Air Effects®, Candles and Noticeables Refills. Suggested retail price ranges from $1.99 - $8.99. Actual retail price is up to the discretion of individual retailers.

"New Gain Dish brings the same amazing scent and dependable clean of Gain into the kitchen. We're excited to help transform the everyday task of washing dishes into a more joyous experience," said Dan Jackson, North America Hand Dish Brand Manager.

For more information or to enter to win a Home "Scent-ervention" with Sabrina Soto, visit ilovegain.com or Gain's official Facebook page. Participants must submit a home video (3 minutes maximum) explaining why scent is important to them and why they should win a home scent makeover from Gain. Three lucky winners will be selected to win. You may view full contest rules and regulations at ilovegain.com. Entries will be accepted from July 26, 2010 through September 10, 2010.

In addition to Get it Sold and Real Estate Intervention, Sabrina Soto has also hosted HGTV Green Home Giveaway and White House Christmas. She has also contributed to HGTV programs such as Buying & Selling: 20 Best Kept Secrets and Bang for Your Buck.  As a first generation Cuban-American, the vivacious star began her career by working in her family's decorating business which sparked her passion for design. Sabrina has built an extensive audience base with her talent for creating versatile spaces inspired by her cultural upbringing.

You can read more of Sabrina's home organizing and decorating tips by becoming a fan of Gain on Gain's official Facebook page.

About Gain®

Gain products are currently available at drug, grocery and mass stores. Gain is available in liquid laundry detergent, powdered laundry detergent, fabric softener, dryer sheets, and dishwashing liquid. Gain comes in three scent collections: Fresh and Clean, Joyful Expressions and Soothing Sensations. To learn more about Gain, visit ilovegain.com

About Procter & Gamble (NYSE: PG)

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE P&G

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