G2 Crowd publishes Winter 2015 rankings of cross-channel advertising platforms

CHICAGO, Jan. 28, 2015 /PRNewswire/ -- The first Grid(SM) report for cross-channel advertising platforms, published today by business software review site G2 Crowd, ranks ten products to help purchasers in their selections.

The Winter 2015 report is based on more than 250 reviews written by business professionals.

The Grid(SM), which is created from G2 Crowd's industry-leading software review platform, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.

Cross-channel advertising software automates the processes by which advertisers and marketers purchase advertisements across display, video, mobile, social, and search channels.  Companies and agencies can easily manage online advertising campaigns, optimize ad buys, target desired audience segments, and track campaign success.

Products included in this category offer functionality in at least three channels: display, video, mobile, social, search, and DSP. Depending on their needs and budgets, advertisers should decide between purchasing a cross-channel suite to handle all of their advertising needs or individual products for each channel.

To qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence. Marin Software and DoubleClick Digital Marketing were named Leaders. High Performers have high customer satisfaction scores with a smaller market presence than Leaders. Sizmek, AdRoll, MediaMath and DataXu were named High Performers. Marin Software earned the highest overall customer satisfaction score.

Across all cross-channel advertising platforms, reviewers reported the product they use meets their requirements at an average rate of 80%, and on average reviewers said they were 74% likely to recommend the product they use.

Some highlights from the cross-channel advertising reviews on G2 Crowd:

"While I spend around $600K per month for this client, I could easily spend 10-15x that amount and still have more room to grow…Since joining Marin I have seen my conversion costs drop by 250% while still maintaining overall traffic levels."
- Ken Tola, Principal CTO & CDO Executive at Bizgnition, Inc.

"Easy optimization, online performance and trafficking tools are best for [me, and the] new interface makes it even easier to see [campaign overviews] and...track multiple [campaigns] without any [issues]. Anyone can build standard, interactive and [dynamic]...units, manage them through Studio, and run them across screens."
- Madhurendra Lathar, Infrastructure Specialist at PA Consulting Group

"Sizmek offers great customer service. Sizmek's team of developers work around the clock to ensure seamless ad executions."
- Christie Pierce, Connections Coordinator at MeringCarson

"I love how fast it was to get started [with AdRoll]. The UI of the entire platform is really clean and easy to navigate….all in all we were up and running in less than [four] weeks. They also have a great support community with many assets that can help answer questions in case you get stuck."
- Adam Polaszewski, Director of Marketing at INXPO

"Setting up and launching a campaign is quite simple in the MediaMath interface. The customer support and problem solving is top notch. [There] hasn't been a question they couldn't answer or a problem they couldn't solve."
- Corey Buller, Online Display Media Buyer at Harmelin Media

"They have a wide range of offline 3rd party data that informs audience in detail. They are very good at re-targeting the audience they is part of the core target. They are also good at syncing some target from offline to online base on their purchase behavior."
- Sean Pan, Media Supervisor at Starcom MediaVest Group

Satisfaction rankings are generated from the user reviews, and market presence is calculated from vendor size, market share, and social impact. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender, or Niche.

Premium research access can be purchased on the site for $599. These offers include the original data for filtering and weighting, as well as individual profiles of each platform with the most helpful positive and negative cross-channel advertising platform reviews, detailed company information, user satisfaction ratings, feature scores and customer metrics. Future refreshes of the Grid(SM) will provide updated rankings based on the latest reviews and social data.

Be sure to check out the new Grid(SM) for the best cross-channel advertising tools and subscribe to the premium research.

About G2 Crowd, Inc.

G2 Crowd is the world's leading business software review platform, leveraging its more than 23,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by more than $4.5 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.

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SOURCE G2 Crowd

Related Links

https://www.g2crowd.com

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