Futuri's POST Announces POST AudioShield™, a Patent-Pending Feature to Protect Clients from Audio Copyright Fines

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Mar 02, 2021, 15:49 ET

CLEVELAND, March 2, 2021 /PRNewswire/ -- Futuri's POST, the revolutionary podcasting technology used by more than 1,500 broadcast brands worldwide, today announced the launch of POST AudioShield™, a patent-pending feature that enables its clients to prevent copyrighted music from inadvertently making it into podcasts and/or social video that's based on broadcast audio. By enabling the POST AudioShield™ feature, either globally or for a specific set of brands, POST clients can be sure that content published through POST is free of content for which they don't have a license, like talking over the intro of a popular song.

An important component of the POST AudioShield™ feature: Content published through POST using the POST AudioShield™ feature still maintains POST's PPM encoding for broadcast radio stations. Of the many reasons why this is important, a recent case study with a major morning in a Top 5 market using POST showed that when the show started using POST to consistently publish daily highlights, they saw meaningful ratings results. Looking at P18-49, the show experienced a +29% AQH Share, +47% AQH Persons, and +200% AQH Rating.

"ROI drives everything we do at Futuri, and broadcasters have a big opportunity to improve their content ROI by making the most of the great content they develop for on-air use. That said, if you're unintentionally sloppy with copyrights, that changes the calculus," said Futuri CEO Daniel Anstandig. "We developed the patent-pending AudioShield™ feature for POST to give our partners in management piece of mind against those inadvertent copyright violations that can eat up hard-fought revenue with big fines."

For more on how you can protect your content with POST AudioShield™, visit futurimedia.com or reach out to [email protected].

About Futuri

Futuri is the leading provider of cloud-based audience engagement and sales intelligence software for the enterprise. Brands rely on Futuri solutions to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America's fastest-growing private companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams. For more information, visit futurimedia.com.

For Futuri:

Zena Burns | [email protected] | 216.236.9020

SOURCE Futuri