Funrise Inc. Debuts New SUNNY BUNNIES Toys At New York Toy Fair

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Feb 14, 2018, 07:00 ET

VAN NUYS, Calif., Feb. 14, 2018 /PRNewswire/ -- Funrise, Inc., announces the debut of the SUNNY BUNNIES toy line at the American International Toy Fair in New York. Developed in partnership with Media I.M. Incorporated Ltd, Digital Light Studio and Evolution, the innovative new preschool toy line brings the charm, comedy and playfulness of the SUNNY BUNNIES animated characters to life.

Developed by Digital Light Studios and distributed by Media I.M., SUNNY BUNNIES is a brilliant new entertainment property that has captivated kids around the world. After an unprecedented rise to fame on YouTube with over 260 million views in less than 18 months, SUNNY BUNNIES started airing on Disney Channel and Disney Junior worldwide, continuing its monumental growth in popularity.

The SUNNY BUNNIES are five beaming balls that can pop up wherever there is a source of light, bringing their cheeky brand of fun and games to diverse locations to spread laughter and happiness. Each episode is capped by a collection of animated bloopers.

SUNNY BUNNIES toys will be available at retail in USA, Canada, Australia and New Zealand starting fall 2018. The range of innovative and interactive toys include light up and bounce plush, talking plush, super-sized huggable plush, and the bunny blast cannon playset. "The SUNNY BUNNIES animated series has enchanted kids around the world with its loveable characters and funny, engaging stories, making it a natural fit for toys," said King Cheng, Chief Executive Officer of Funrise Inc. "Funrise has a long history of manufacturing a wide range of toys, and our strategy is to continue to diversify our portfolio by finding and offering toys based on content that kids are consuming, whether on traditional or digital platforms."

"We are very excited to be partnering with Funrise who are developing a great line of toys for SUNNY BUNNIES in North America, Australia and New Zealand. We have kids and parents all over the world writing to us asking for SUNNY BUNNIES toys and we believe that the fun and innovative range of toys which Funrise is developing will be an instant hit with children," said Irina Nazarenko, Media I.M. Joint MD.

The agreement was brokered by Evolution USA, the licensing agent for SUNNY BUNNIES in North America, Australia and New Zealand.

About Funrise:

Funrise, Inc. is a global innovator and industry leader in the design, manufacturing, marketing and distribution of toys and games worldwide. Delivering fun for kids of all ages, Funrise creates toys and games for high-profile brands including TONKA®, GAZILLION®, LUNA PETUNIA™, SPACE RACERS™ and SUNNY BUNNIES™, is the global master toy partner for Paramount Pictures' highly anticipated animated feature film, AMUSEMENT PARK™, and is a co-production partner and toy creator for the upcoming TV series RAINBOW BUTTERFLY UNICORN KITTY™. Funrise is headquartered in Van Nuys, CA, with additional U.S. offices and showrooms in Minneapolis, MN and Bentonville, AR, and international offices in Canada, Mexico, United Kingdom, France, Spain, Australia and Hong Kong. Funrise is a wholly-owned subsidiary of Matrix Holdings Limited. For more information, visit www.funrise.com.

About Media I.M.:

Media I.M. Incorporated, launched in April 2014 by former Viacom International Media Networks executives Maria Ufland and Irina Nazarenko, is an international content distribution company specialising in the sale of premium family entertainment and animation to both linear and non-linear platforms. The London-based operation has forged exclusive distribution agreements with several of Europe and Russia's top animation producers, including Bionaut Films, Studio Atria, Da Animation Studio, Studio Nebo and Digital Light Studio.

Media I.M. is active in pre-sales and identifying co-production and product licensing partners for its animation brands, which include SUNNY BUNNIES, Robodz, The Bubbles, Rosa and Dara and Their Great Adventures and Flying Animals. The company's boutique approach gives it the flexibility to develop 360-degree opportunities around each property to deliver maximum value to both producers and licensees.

SOURCE Funrise, Inc.