Fumbly, Snappy Or Sidelined? SNICKERS® Unveils NFL Hunger Bars To Show Fans What Happens When Hunger Strikes On The Field

SNICKERS® Introduces NFL Hunger Bars to Show the Effects of Hunger on the Football Field

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Sep 07, 2017, 13:32 ET

HACKETTSTOWN, N.J., Sept. 7, 2017 /PRNewswire/ -- Hunger can affect anyone – even the toughest football players – getting them "Blocked," "Sacked" or "Intercepted." SNICKERS® is showing fans what happens when hunger strikes on the field with their new, punny (punt-y?) NFL-themed "Hunger Bars."

This football season, SNICKERS®, a long-time partner with the NFL, is bringing to life hunger symptoms on the field with 26 bars, like "Sacked," "Fumbled" and "Penalized." An evolution of the brand's award-winning "You're Not You When You're Hungry" campaign, SNICKERS® first launched Hunger Bars in 2015 to help fans identify who they become when they're hungry.

"You're off your game when you're hungry," said Michael Italia, Senior Brand Manager, SNICKERS® Brand. "As we continue to evolve the brand's award-winning 'You're Not You When You're Hungry' campaign and give fans more ways to share how hunger affects them and their friends, our new SNICKERS® NFL Hunger Bars show the effects of hunger on the field – and on their fantasy picks."

The full line-up of SNICKERS® NFL-themed Hunger Bars includes: Bench Warmer, Benched, Blocked, Defeated, Defensive, Deflected, Denied, Downed, False Start, Flagged, Fumbled, Fumbly, Guarded, Incomplete, Intercepted, Off-Sides, Out of Bounds, Pancaked, Penalized, Punted, Rushed, Sacked, Sidelined, Snappy, Tackled and Winded.

SNICKERS® plans to support the roll out of the new NFL-themed Hunger Bars through a variety of 360 marketing activities, including two new ads, Fantasy Night and Number One Fantasy, in-store displays and social media.

For more information on SNICKERS® or the brand's new NFL Hunger Bars, fans can visit SNICKERS® on Facebook, Twitter or at www.SNICKERS.com.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated