FullContact Launches New Products to Improve Marketing Effectiveness and Address CCPA

DENVER, March 17, 2020 /PRNewswire/ -- FullContact, an industry leader in Identity Resolution as a Service, is enabling the next generation of authentic, one-to-one relationships between customers and brands with the launch of new capabilities to their Identity Resolution and insights platform. These new capabilities (including Resolve, Multi-Field Querying, Enrichment Insight Bundles, and Mobile Ad IDs) empower brands and publishers to build stronger relationships with their customers and deliver an improved, more personalized customer experience.

All are delivered in real-time, via an easily integrated API.

Each of these new capabilities is designed to provide brands with the tools to better identify and reach customers in real and engaging ways while continuing to provide those customers control over their personal information.

"We're at an inflection point relative to consumer data and the customer experience where the needs of brands to better understand their customers meet the customer's desire to be truly seen," said Jace Hopper, FullContact's Head of Product. "Consumers want to be treated as real people, not as segments or demographics. Brands and publishers are seeking solutions that offer the whole-person view of their customers to create authentic interactions based on real data collected in an ethical manner so they can match their offerings to what customers expect. FullContact is that connector, providing a reliable way for brands and publishers to turn consumer-controlled data into insights that benefit everyone."

Brands can increase revenue and customer-lifetime-value when they deliver exceptional customer experience, treating customers like real people in real-time. FullContact's Identity Resolution enables this by connecting siloed and fragmented data across a brand's organization, building a holistic, omnichannel view of all customers. Organizations can better understand their customers across the entire buyer's journey and engage them with personalized, relevant communications at every interaction.

FullContact empowers consumers to fully control the data about them available on the platform. The company allows every consumer to see the data they have collected about their habits and make any corrections to that data. Consumers can then choose which data they wish to remain unsold, and even delete data from the system. This lets FullContact's clients build a consent-based relationship with their customers based on mutual trust and benefit.

Recent enhancements to the FullContact platform include:  

• Resolve: Resolve improves a brand's overall data picture by unifying all fragmented pieces of their customer, prospect, and user data -- matched to a persistent FullContact ID. This empowers improved interactions among people, their data, and brands/publishers, while dramatically increasing efficiency and the overall customer experience (particularly in real-time). It provides a deeper, more holistic understanding of customers at the individual and audience levels to enable relevant messaging across channels. This is important for CCPA compliance since you can't complete a data request without knowing the pieces of information you have on each individual. You simply cannot comply with CCPA without resolving identity.
• Enrichment Insight Bundles: Enrichment Insight Bundles deliver broad, deep and multi-dimensional consumer-level data that allows brands to develop richer, more personalized customer experiences. Enrichment Insight Bundles also allow brands and publishers to create high-performing audiences for multi-channel campaigns that are relevant and targeted, leading to improved ROI and brand loyalty.
• MAIDs: FullContact is making the identifiers assigned to mobile devices known as Mobile Ad Ids (MAIDs) even easier for their customers to use and activate. 87% of their MAIDs have a 0-12 Month recency, and none are older than 18 months, helping customers amplify their media reach, suppress audiences, and save on media spend.
• Multi-Field Querying: The new Multi-Field Querying capabilities give brands and publishers the ability to enrich their customer files with reliable data from FullContact's identity graph using multiple identifiers they may already possess. This results in a higher level of accuracy and a comprehensive picture of customers and prospects.

Privacy
In order for consumers to have great experiences with the brands they love, they must be able to evolve the relationship. FullContact believes it is essential for consumers to have the ability to control what data is shared and to change their preferences at any time. FullContact gives consumers ownership of their information on the FullContact Privacy Center.

FullContact is committed to protecting consumers' privacy. For more information on how FullContact collects and uses consumer data, you can review their privacy policy at https://www.fullcontact.com/privacy-center-2/#privacy-policy.  

About FullContact
FullContact is a privacy-safe Identity Resolution company building trust between people and brands, while also putting consumers in control of their personal information. Their patented identity graph enables accurate, secure identity resolution for more than one billion people globally. FullContact delivers the capabilities needed to create tailored customer experiences by unifying data and applying insights in the moments that matter.

FullContact is headquartered in Denver with an office in India. For more information, please visit www.fullcontact.com.

SOURCE FullContact

Related Links

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