Fruit of the Loom Celebrates New Women's Clothing Collection, Seek No Further, With Engaging Shopping Experience In New York City

On Oct. 12 and Oct. 13, shoppers in NYC will be the first to experience the Seek No Further™ collection in-person -- otherwise sold exclusively online -- in an engaging space designed to reflect day-to-day wardrobe transformations.

News provided by

Fruit of the Loom

Oct 03, 2018, 08:00 ET

BOWLING GREEN, Ky., Oct. 3, 2018 /PRNewswire/ -- Fruit of the Loom is celebrating the launch of the Seek No Further™ collection, its most stylish and versatile women's clothing line to date with an interactive, multi-room shopping experience in the heart of SoHo, New York City from Friday, Oct. 12 to Saturday, Oct. 13. Bringing together contemporary fashion and effortless style, Seek No Further is meant to be mixed and matched seamlessly so women everywhere can create looks they love as they transition from day to night and work to play.

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With pieces that can be dressed up, dressed down, or paired together to create an entire outfit within the collection, shopping for multiple occasions can be easy! Seek No Further offers stylish options, including statement pieces, all-day essentials and activewear ranging from blazers to contemporary tanks to a variety of pants and dresses. The full line-up features:

  • Statement Pieces
    • Mix-it-up Blazer
    • Fit & Flare Pant
  • All-Day Essentials
    • V-Neck Tank
    • Shell Tank
    • Sweetheart V-Neck Tee
    • Pleated Ponte Dress
    • Wide Waistband Legging
    • Wide-Leg Crop Pant
    • Cardigan
  • Activewear
    • Track Jacket
    • Track Pant

"Our Seek No Further collection truly speaks to a woman's need for versatile, stylish and comfortable pieces that can be easily incorporated into her own personal style," said Karen Kendrick, Vice President, Brand Communications at Fruit of the Loom. "Today, women have so many clothing options that finding a look they love can be difficult. We created the Seek No Further collection to help simplify the shopping process, offering a range of styles and colors so they can create multiple looks within the collection or mix and match the pieces seamlessly into their already existing wardrobe. We look forward to having women try our most elevated designs yet at our shop."

The collection will be brought to life at the pop-up shop, with three distinctly designed rooms that resemble a woman's "day in the life," offering the ultimate exclusive shopping experience. The shop will mark the first and only time where customers may purchase Seek No Further pieces in-person. After the shop ends, Seek No Further products will be available for purchase online on Fruit.com/Seek-No-Further and Amazon. Shoppers may stop by at 111 Grand St., New York, N.Y., on Friday, Oct. 12 from 10 a.m. to 7 p.m. EST or Saturday, Oct. 13 from 10 a.m. to 6 p.m. EST.

For more information and to shop the Seek No Further collection online, please visit Fruit.com/Seek-No-Further.

About Fruit of the Loom

At Fruit of the Loom, we're all about making people feel great. From low rise hipsters to hoodies, boxer briefs to bras, sleepwear to socks, we've got comfort covered. For 160 years and counting, we continue to create colorful, fun, and stylish apparel. We take great pride in our heritage, and our regard for authenticity will never waver. And we try not to take ourselves too seriously – it's just more fun that way. If there's anything else you want to know about us, you can always visit us at fruit.com.

SOURCE Fruit of the Loom

Related Links

https://www.fruit.com

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