Frost & Sullivan Highlight Customer Use of Saepio in Marketing Asset Management White Paper

KANSAS CITY, Mo., Nov. 16, 2010 /PRNewswire/ -- Industry analyst firm Frost & Sullivan just released a white paper, entitled "Marketing Asset Management – The Magic Sauce for Marketing Success," which features Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, and leading tax services provider H&R Block, a Saepio customer.  

The white paper, written by Digital Media Industry Analyst Aimee Roberts, takes an in-depth look at the obstacles confronted by marketing organizations as they struggle to increase sales and decrease costs.  Additionally, it provides an education for marketers on the value-add benefits that Marketing Asset Management (MAM) brings to marketing organization, such as cost reduction, workflow optimization, revenue generation and brand and message consistency.

"With an increasing array of distribution and business models cropping up, the ability to deliver a consistent and engaging marketing message across multiple channels in the least amount of time while reaching the largest audience necessary is paramount for the success of any marketing organization," says Roberts. "Saepio is an excellent example of how the MAM vendor community is stepping up to the plate to meet the challenges of a very dynamic marketing environment. The return on investment is no longer a 'leap of faith' and is well demonstrated through deployments at some of the most well known companies in the country like H&R Block."

In the case of H&R Block, through utilizing Saepio's Marketing Asset Manager, the organization was able to simplify content creation, streamline workflows and align its marketing strategy across multiple offices and channels. In addition, its franchisees felt more at home with the resource, and increased use of localized corporate marketing material by 10 percent in the first few months alone.

"In today's economic climate, marketing organizations large and small are struggling to do more with less," said John Thomson, President and CEO of Saepio. "We're excited to have the opportunity to help marketing organizations do just that through our Saepio technology platform, and also to be able to demonstrate the clear value we bring to a complex organization such as H&R Block."

Saepio was also included in the recent Frost & Sullivan report, "World Marketing Process Optimization Solutions Market," released October 12, 2010.

The white paper is available for download at: http://info.saepio.com/frost-marketing-asset-management/.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 49 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

About Saepio

Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings.  The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

SOURCE Saepio

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