FreshAddress® Announces Audience Connector, Enabling Marketers to Expand and Improve Custom Audiences on Facebook®

NEWTON, Mass., Sept. 15, 2015 /PRNewswire/ -- FreshAddress, the leader in email marketing database services, announced today that they have launched Audience Connector, a new service that enables marketing organizations to improve their reach on Facebook and dramatically improve the ROI on their Facebook marketing spending.

For years, marketing teams have been able to use Facebook custom audiences to target specific users for ads.  But many marketers found that they couldn't reach many of their current customers, limiting their ability to take advantage of the social media platform.  The key problem: many consumers signed up for Facebook years ago using a different email address.  Without knowing that email address, there was no way to reach the user through custom audiences, leaving only less-effective advertising solutions. 

With Audience Connector, FreshAddress enables marketers to reach their targets, even if those users signed up with a different email address.  Because FreshAddress has been capturing consumer email addresses since 1999, their patented Email Change of Address database can connect a user's current email address with the one they used to sign up for Facebook years ago.  FreshAddress can even leverage its email appending service to connect brands to customers with only a postal address.

FreshAddress Audience Connector makes the process seamless - marketers simply submit their list of users and the FreshAddress team takes care of building and maintaining the custom audience. 

"We're always looking for new ways to help our customer reach their audience," said Austin Bliss, President of FreshAddress.  "As consumers interact with brands in new ways, we'll continue to expand our offerings to make it easy."

For more information about FreshAddress Audience Connector, please visit: http://www.freshaddress.com/services/facebook-custom-audiences/

About FreshAddress:
FreshAddress, Inc., helps companies including 25% of the Fortune 100 and many of America's leading nonprofits to build, clean, and update their email databases to maximize revenue and donations. FreshAddress offers services including its SafeToSend Deliverability Solution, patented Email Change of Address (ECOA), and Postal and Email Appending. FreshAddress services are offered through partner channels including ESPs, marketing agencies, data solutions providers, and list management and brokerage companies. The privately-held company was founded in 1999 and is based in Newton, MA. For more information, visit www.freshaddress.com.

Media Contact: 
Keith Reinhardt, FreshAddress, Inc.
Office: 617-965-4500 ext.229
Cell: 774-571-3820
[email protected] 

Facebook® is a registered trademark of Facebook, Inc. 

SOURCE FreshAddress

Related Links

http://www.freshaddress.com