Free Shipping Promotions Give Shopatron Brands a 30% Sales Boost

SAN LUIS OBISPO, Calif., Nov. 22, 2011 /PRNewswire/ -- If there's one word shoppers love, it's "free." And if there's one thing online shoppers love, it's free shipping. According to extensive client testing at Shopatron, the world's leading retail-integrated eCommerce provider for brands, free shipping can increase online sales by up to 30%.

(Logo:  http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

This season, savvy eCommerce retailers are jumping on the bandwagon that was previously reserved for big players like Walmart and Amazon, finding ways to make free shipping work for them rather than against them. In fact, Shop.org's eHoliday study found 9 out of 10 retailers plan to offer free shipping during some portion of the 2011 holiday season. And even though the cost of shipping reduces the margin per product, the increase in traffic and conversions more than make up the difference.

"The tipping point for retailers is realizing how free shipping can increase their total margin dollars," noted Mark Grondin, Shopatron's Senior Vice President of Marketing. "The increase in total margin dollars, or overall profit, from free shipping comes from several elements working together: a reduction in abandoned shopping carts, increased traffic generated by the promotion, and higher average order values."

"In our tests, we have found prominent onsite promotion of free or flat-rate shipping has been key to moving shoppers through the sales funnel to the final sale," says Shopatron Vice President of Traffic and Conversion, Shaun Moores. "Simply displaying the free shipping messaging on every page resulted in increases in actual sales between 10% and 30% for the brands we tested."

To learn more about how free shipping promotions can affect your sales, and get a list of best practices for crafting a profitable free shipping program, download Shopatron's whitepaper: Free Shipping: Can You Afford to Charge?

For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.


SOURCE Shopatron

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