Forrester and Audi Partner With Saepio to Provide October Marketing Asset Management 101 Webinar Series

Brand Identity and Personalization in Distributed Marketing Organizations

Date: October 21, 12:00-1:00 pm CT

Featured Guest: Suresh Vittal, Vice President and Practice Leader, Customer Intelligence at Forrester Research

Webinar synopsis: Today's marketers face a complex challenge – how to deliver personalized content that drives optimal consumer behavior. With a growing number of channels available to interact with target audiences, efficiently delivering personalized content becomes increasingly difficult – especially when the need to protect brand identity is considered. In this webinar, Suresh Vittal will discuss the key challenges marketers face, how distributed marketing works, the benefits of managing content efficiently and planning for distributed marketing success.

Registration link: https://www1.gotomeeting.com/register/210077968

Driving Advertising Efficiency and Cost Savings with MAM

Date: October 28, 12-1 pm CT

Featured Guest: Mark Dahncke, Retail Marketing Manager at Audi of America

Webinar synopsis: Learn how one of the world's leading names in luxury cars is saving big money on its advertising campaigns using marketing asset management technology. Mark Dahncke will share how Audi is protecting corporate brand integrity while empowering dealerships across the country to tailor marketing efforts to best suit their local audience. Dahncke will offer insight on how the technology eliminated costly agency fees. In addition, he'll address the planning and deployment process, which was completed from start to finish in just two months. Finally, he'll offer a look at exciting features that Audi will be adding in the near future.

Registration link: https://www1.gotomeeting.com/register/564600128