Former Nielsen executive, Tom Butler, joins Affectiva as Chief Revenue Officer

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Jul 29, 2014, 10:13 ET

WALTHAM, Mass., July 29, 2014 /PRNewswire/ -- Affectiva, the global leader in emotion analytics and insights, today announced that Tom Butler will be joining the company as its chief revenue officer, reporting to Nick Langeveld, president and chief executive officer.

Tom Butler, Chief Revenue Officer, Affectiva (PRNewsFoto/Affectiva)

Butler will lead Affectiva's continued expansion in delivering consumer emotion insights to media, agencies and brands. The company has set the standard for real-world accuracy and relevance in consumer response, gathering unfiltered and unbiased insights beyond traditional data collection methods. Affectiva's ability to passively collect emotion data through the webcam from an opted-in panelist has proven to be valuable and actionable to global clients. This, along with the highly scalable, cost-effective and rapid turnaround nature of the Affectiva platform, has put the company on pace to analyze nearly 10,000 ads this year – an all time high. Affectiva's platform is used by media firms like CBS, brands like Unilever and Kellogg's, and agencies like Millward Brown and Nielsen.

"I am thrilled that Tom will be joining our team," said Langeveld. "His 20-year, proven track record in media and measurement, market research, emotional analytics, and behavioral targeting – combined with his shared vision and commitment to our strategic plan – puts the company in a strong position for continued global expansion."

"Affectiva is truly transforming the way consumer emotion insights are gathered, quickly, cost-effectively and at scale," stated Butler. "I am honored that I can be a part of this team and help lead the company to its next phase of innovation and growth."

Butler will be joining from Merkle, where he led their Media and Entertainment business development team. While there, Tom developed innovative ways of measuring TV promos with set-top box and digital data. Previously, Butler was VP of Audience Development at eXelate, a leader in digital behavioral targeting. Prior to that, he served as the SVP of Sales & Client Services at Nielsen, leading its digital practice working with advertisers, agencies and media publishers to provide digital, social and mobile measurement, and ad effectiveness research. At Nielsen, Tom led many new product developments and subsequent go-to-market launches for several market leading solutions like NetEffect, the Nielsen / Facebook partnership measurement solution, as well as Nielsen's first online video measurement service.

Earlier in his career, Butler led sales efforts at start-up NetRatings, one of the original market leading online measurement services; which had a successful IPO and was acquired by Nielsen in 2007.

ABOUT AFFECTIVA
Affectiva is the global expert in consumer emotion insights. Through Affdex™ facial coding software, the company delivers cost-effective, scalable emotion analytics to Fortune 500 companies, market research agencies and entertainment and media publishers. Based on the world's largest emotion metrics database, their technology has become the standard for real-world accuracy and relevance in consumer insights. For more information, visit www.affdex.com

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SOURCE Affectiva