This Power-Packed Book Show Lawyers How to Attract Clients and Become Legal Thought Leaders by Harnessing the Power of Social Media
LOS ANGELES, Jan. 16, 2016 /PRNewswire/ -- Michele Ruiz, a top communications strategist and former Emmy award-winning broadcast journalist, will launch her first book "Content Marketing for Lawyers" on Amazon.com on January 21, 2016. This insightful "how to" guide for attorneys and law firms uses content and social media strategies Ms. Ruiz has developed to bring world-leading Fortune 20 corporations to higher levels of influence.
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"Powerfully is the only way to describe how Michele Ruiz weaves together her formidable communications, marketing skills and insights to describe the rapid emergence of content marketing and social media at the vortex of legal marketing," states Peter Zeughauser of The Zeughauser Group, adding, "It may well be the most valuable business development book you will ever read." Ms. Ruiz's book reveals how attorneys can receive more referrals and eventually become thought leaders in the legal field by using effective content and digital channels in their legal marketing strategies.
Michele's strategic use of cutting-edge communications emanates from her TV news career with KNBC-TV and KTLA where she was awarded 5 Emmys, 4 Golden Mikes and several L.A. Press Club Awards. She went on to found Ruiz Strategies, a strategic communications firm, helping world class companies, large professional services firms, government entities and C-level executives.
"In writing 'Content Marketing for Lawyers," says Ms. Ruiz, "I have shared my top journalism tips to educate and inspire lawyers to get past their reluctance of using the social media to promote their exceptional capabilities in law. This book covers how to target clients in an understandable and engaging way, ways to stand out in the marketplace, and how to use branded content like blogs, videos, eBooks, and more many to engage more clients and increase retention rates. Most importantly, they learn what mistakes to avoid when implementing content strategies and social media marketing."
Media Inquiries:
To obtain "Content Marketing for Lawyers" for a book review, or to schedule an interview with Michele Ruiz, please contact: [email protected] or call: 310.853.2170
Michele's Twitter handle: @MicheleRuiz01
SOURCE Ruiz Strategies
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