Forget The Tricks, Reese's Brand Brings The Treats With Robotic Halloween Door

Fans Say "Trick or Treat" to Reveal Reese's Peanut Butter Cups

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Oct 19, 2020, 09:00 ET

HERSHEY, Pa., Oct. 19, 2020 /PRNewswire/ -- Say "trick or treat" this Halloween, and Reese's Peanut Butter Cups could appear. That's right, the Reese's brand is bringing trick or treating to fans with the Reese's Trick- or-Treat Door, a hands-free way to get treats this season.

In fact, 63% of adults believe that people will find creative, fun and safe ways to celebrate the Halloween season¹. We couldn't agree more, and the Reese's brand is here to help make it happen!

Rain or shine, protective masks or monster masks, the Reese's Trick-or-Treat Door provides a robotic, social-distancing option that brings Reese's Peanut Butter Cups right to your doorstep this Halloween. Your only job? Say "trick or treat" after the Trick-or-Treat Door arrives at your doorstep and enjoy your Reese's treats!

"This Halloween is unlike any other, so we've upped the ante on creativity as a result," said Allen Dark, Reese's senior brand manager. "A robotic Reese's dispensing door is just what the world needs right now!"

This one-of-a-kind robotic door is designed to traverse through neighborhoods via remote control and bring candy to your doorstep. You'll know it's coming before it even arrives thanks to the smoke, lights and epic Halloween soundtrack that comes along with it. What can we say? We like to make an entrance.

When it rolls up to your door, simply say "trick or treat" and the Reese's Trick-or-Treat Door dispenses king size (yes, king size, because why not?) Reese's Peanut Butter Cups.

Here's how the one-and-only Reese's Trick-or-Treat Door works:

Three motors power the door, directed by a remote control from up to 5,000 feet away – no humans nearby required!
The 9' door features a built-in Bluetooth-enabled speaker that activates once "trick or treat" is said.
A king size Reese's candy bar will appear through the mail slot from a retractable shelf.

Want the Reese's Trick-or-Treat Door to come to your town? Go to @Reeses on Instagram and tell us where, using #ReesesDoor.

This Halloween is sure to bring all the tricks, so the Reese's brand is bringing the treats with the first-of-its-kind Trick-or-Treat Door. #NotSorry

For more information check out Reeses.com and follow:
Facebook: https://www.facebook.com/reeses/
Twitter: https://twitter.com/reeses
Instagram: https://www.instagram.com/reeses/?hl=en
Pinterest: https://www.pinterest.com/reeses/

About Hershey
The Hershey Company, celebrating its 125^th anniversary in 2019, is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,500 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, KitKat®, Jolly Rancher, Ice Breakers, SkinnyPop and Pirate's Booty.

For 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

Visit: www.thehersheycompany.com

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¹ (National Confectioners Association x Morning Consult, July 2020)

SOURCE The Hershey Company