Fordham Road Business Improvement District Launches New Mobile App to Connect Retailers, Local Businesses, Residents and Others

NEW YORK, Dec. 17, 2014 /PRNewswire/ -- In anticipation of the holiday season, the Fordham Road Business Improvement District (BID) recently launched a native app on Apple's App Store and the Google Play to communicate with its many audiences, including retailers, visitors, residents and property owners. The app can be downloaded for free in the app stores by searching "Fordham Road".

The Fordham Road BID is the first business improvement district in New York City to have an app of this kind.  Through the app, the BID will provide coupons and promotions from local retailers for residents and visitors.   In addition, the BID's app provides the ability to share information on the app socially, download multi-media for offline viewing, schedule events and receive "broadcast alerts" or push notifications to the locked home screens of phones in the event of emergencies or traffic-related issues.

The Fordham Road BID selected APPrise Mobile's app development platform to create its app.  APPrise Mobile's technology allows any organization to create its own branded app to be able to communicate instantaneously with any or all of its important audiences. 

Wilma Alonso, Executive Director of the Fordham Road Business Improvement District said, "Walking down Fordham Road, you can't help but notice that almost everyone is holding a mobile device. In an effort to better communicate with the many constituents that are part of our district, and also wanting to support our retailers during this holiday season, we felt that it was important to have an app to be able to push out important information to everyone through their mobile devices.  APPrise Mobile offered us an easy, quick and cost effective way to have an app on the app stores."

Jeff Corbin, CEO and Founder of APPrise Mobile said, "The Fordham Road Business Improvement District is a great case study of how our mobile app development platform can help an organization communicate with its many audiences.  Because our solution does not require technical expertise or large budgets, in a matter of weeks the BID was able to create its own app to connect with its many constituents."

To download the Fordham Road app, either use the QR code provided below or click on the link for Apple's App Store or Google Play.

Photo - http://photos.prnewswire.com/prnh/20141216/164800 

Apple:  https://itunes.apple.com/us/app/fordham-road-shopping-events/id945359248?mt=8  
Google: https://play.google.com/store/apps/details?id=com.theirapp.fordhamrd&hl=en

About Fordham Road BID

The Fordham Road BID is a non-profit corporation under contract with the City of New York to provide supplementary services to the community. The BID focuses on sanitation, beautification, promotion and overall advocacy of the Fordham Road area – striving to make the district a more attractive and dynamic locale in which to shop, work and visit. The BID boundaries extend from Third to Jerome Avenues along East Fordham Road and also includes the commercial areas on select side streets. The district is comprised of approximately 80 buildings and almost 300 businesses ranging from nationwide chains to locally owned independent shops.

About APPrise Mobile

APPrise Mobile is native app development platform that was created for the communications industry (corporate communications, public relations, investor relations).  It allows any organization or company to have its own proprietary branded app on Apple's App Store and the Google Play to communicate with their targeted audiences without having to incur the time and expense associated with native app development. APPrise Mobile offers its platform through product lines that currently include: theIRapp®, for public companies to push information to their investors; theEMPLOYEEapp™, for secure employee communications; theCOMMSapp™, for external communications; and theCONFERENCEapp™, for investor, analyst and other conference and event communications. For more information about APPrise Mobile and its products, visit www.APPrise-mobile.com and follow the company on Twitter @APPriseMobile. 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/fordham-road-business-improvement-district-launches-new-mobile-app-to-connect-retailers-local-businesses-residents-and-others-300010845.html

SOURCE APPrise Mobile

Related Links

http://www.apprise-mobile.com

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