Football apparel market 2023-2027: A descriptive analysis of five forces model, market dynamics, and segmentation - Technavio

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Feb 08, 2023, 10:30 ET

NEW YORK, Feb. 8, 2023 /PRNewswire/ -- According to Technavio, the global football apparel market size is estimated to grow by USD 3.06784 billion from 2022 to 2027. The market is estimated to grow at a CAGR of 5.37% during the forecast period. Moreover, the growth momentum will accelerate. Europe will account for 55% of the market's growth during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. For more insights on the market, request a sample report

Technavio has announced its latest market research report titled Global Football Apparel Market 2023-2027

Football apparel market - Five forces
The global football apparel market is fragmented, and the five forces analysis covers–

Bargaining power of buyers
The threat of new entrants
Threat of rivalry
Bargaining power of suppliers
Threat of substitutes
For an interpretation of Porter's five forces model – Buy the report!

Football apparel market – Customer landscape

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Football apparel market - Segmentation assessment

Segment overview
Technavio has segmented the market based on application (professional player and amateur player) and product (football shirts, football pants and shorts, and others).

The professional player segment will account for a significant share of the growth of the global market during the forecast period. This growth is attributed to factors such as the rising number of professional football clubs. Various professional football clubs and players have their own brands. For instance, in 2022, Paris Saint-Germain opened a new flagship store in New York. Thus, owing to such factors, the segment is expected to grow during the forecast period.

Geography overview
Based on geography, the global football apparel market is segmented into Europe, APAC, South America, North America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global football apparel market.

Europe is estimated to account for 55% of the growth of the global market during the forecast period. The UK, France, and Germany are the key countries in the market in the region. Some of the major clubs in Europe include Chelsea, Manchester United, Arsenal, Manchester City, and Liverpool. The Union of European Football Associations (UEFA) Champions League and the Euro Cup are some of the popular football tournaments played in the region. These factors will increase the popularity of football in the region, which, in turn, will contribute to the growth of the regional market during the forecast period.

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Football apparel market – Market dynamics
Key factor driving market growth

The demand for popular player jerseys is driving the global market growth.
There is a high demand for football jerseys with the names of popular players.
Nike and Adidas are the major apparel manufacturers that sponsor various clubs. They also sell player jerseys.
Thus, with the rising demand for popular player jerseys, the football apparel market is expected to grow rapidly during the forecast period.

Leading trends influencing the market

Branding and promotion are key trends in the market.
Sports campaigns by famous players are a successful marketing strategy used by sports equipment manufacturers.
Manufacturers make deals with famous football players to launch and endorse new football equipment and boost sales.
Many vendors name their football apparel series after popular players to capitalize on the fan base.
These factors will increase the demand for football apparel during the forecast period.

Major challenges hindering the market growth

The availability of counterfeit products will challenge the market growth during the forecast period.
Major vendors face various issues due to counterfeit products in many countries.
For instance, DURING the 2014 FIFA World Cup season, Nike paid the Brazilian team USD 60 million for exclusive rights to sell Brazilian team jerseys. However, the company had to drop the price of its jerseys by 35% due to the presence of counterfeit products, which decreased its profit margin and revenue.
Counterfeit products are popular in developing countries due to their low cost.
These factors will hinder the growth of the market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this football apparel market report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the football apparel market between 2023 and 2027
Precise estimation of the size of the football apparel market and its contribution to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the football apparel market across Europe, APAC, South America, North America, and Middle East and Africa
A thorough analysis of the market's competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of football apparel market vendors

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Related Reports:

The football market size is expected to rise by USD 408.83 million from 2021 to 2026 at a CAGR of 3.28%. This report extensively covers market segmentation by distribution channel (offline and online), type (training ball, match ball, and others), and geography (Europe, South America, APAC, North America, and MEA).

The football equipment market is estimated to grow at a CAGR of 2.59% between 2022 and 2027. The size of the market is forecasted to increase by USD 2,021.66 million. This report extensively covers market segmentation by distribution channel (offline and online), product (football shoes, footballs, football protective equipment, and others), and geography (Europe, South America, APAC, North America, and Middle East and Africa).

Football Apparel Market Scope
Report Coverage	Details
Page number	160
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.37%
Market growth 2023-2027	USD 3,067.84 million
Market structure	Fragmented
YoY growth 2022-2023 (%)	4.84
Regional analysis	Europe, APAC, South America, North America, and Middle East and Africa
Performing market contribution	Europe at 55%
Key countries	China, Germany, Italy, France, and Brazil
Competitive landscape	Leading vendors, market positioning of vendors, competitive strategies, and industry risks
Key companies profiled	adidas AG, Amer Sports Corp., ASICS Corp., Chogori India Retail Ltd., Diadora Spa, Iconix International, JOMA SPORT SA, Lotto sport Italia Spa, MG Sportswear Ltd., Mitre Sports International Ltd., Mizuno Corp., New Balance Athletics Inc., Nike Inc., PUMA SE, Schutt Sports, Select Sport AS, Skechers USA Inc., Under Armour Inc., Xenith LLC, and Xtep International Holdings Ltd.
Market dynamics	Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Browse for Technavio's consumer discretionary market reports

Table of contents

1 Executive Summary

1.1 Market overview

Exhibit 01: Executive Summary – Chart on Market Overview
Exhibit 02: Executive Summary – Data Table on Market Overview
Exhibit 03: Executive Summary – Chart on Global Market Characteristics
Exhibit 04: Executive Summary – Chart on Market by Geography
Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
Exhibit 07: Executive Summary – Chart on Incremental Growth
Exhibit 08: Executive Summary – Data Table on Incremental Growth
Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem

Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition

Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis

Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027

Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global football apparel market 2017 - 2021

Exhibit 18: Historic Market Size – Data Table on Global football apparel market 2017 - 2021 ($ million)

4.2 Application Segment Analysis 2017 - 2021

Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ million)

4.3 Product Segment Analysis 2017 - 2021

Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021

Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

4.5 Country Segment Analysis 2017 - 2021

Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary

Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers

Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers

Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants

Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes

Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry

Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition

Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

6.1 Market segments

Exhibit 30: Chart on Application - Market share 2022-2027 (%)
Exhibit 31: Data Table on Application - Market share 2022-2027 (%)

6.2 Comparison by Application

Exhibit 32: Chart on Comparison by Application
Exhibit 33: Data Table on Comparison by Application

6.3 Professional player - Market size and forecast 2022-2027

Exhibit 34: Chart on Professional player - Market size and forecast 2022-2027 ($ million)
Exhibit 35: Data Table on Professional player - Market size and forecast 2022-2027 ($ million)
Exhibit 36: Chart on Professional player - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Professional player - Year-over-year growth 2022-2027 (%)

6.4 Amateur player - Market size and forecast 2022-2027

Exhibit 38: Chart on Amateur player - Market size and forecast 2022-2027 ($ million)
Exhibit 39: Data Table on Amateur player - Market size and forecast 2022-2027 ($ million)
Exhibit 40: Chart on Amateur player - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Amateur player - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Application

Exhibit 42: Market opportunity by Application ($ million)

7 Market Segmentation by Product

7.1 Market segments

Exhibit 43: Chart on Product - Market share 2022-2027 (%)
Exhibit 44: Data Table on Product - Market share 2022-2027 (%)

7.2 Comparison by Product

Exhibit 45: Chart on Comparison by Product
Exhibit 46: Data Table on Comparison by Product

7.3 Football shirts - Market size and forecast 2022-2027

Exhibit 47: Chart on Football shirts - Market size and forecast 2022-2027 ($ million)
Exhibit 48: Data Table on Football shirts - Market size and forecast 2022-2027 ($ million)
Exhibit 49: Chart on Football shirts - Year-over-year growth 2022-2027 (%)
Exhibit 50: Data Table on Football shirts - Year-over-year growth 2022-2027 (%)

7.4 Football pants and shorts - Market size and forecast 2022-2027

Exhibit 51: Chart on Football pants and shorts - Market size and forecast 2022-2027 ($ million)
Exhibit 52: Data Table on Football pants and shorts - Market size and forecast 2022-2027 ($ million)
Exhibit 53: Chart on Football pants and shorts - Year-over-year growth 2022-2027 (%)
Exhibit 54: Data Table on Football pants and shorts - Year-over-year growth 2022-2027 (%)

7.5 Others - Market size and forecast 2022-2027

Exhibit 55: Chart on Others - Market size and forecast 2022-2027 ($ million)
Exhibit 56: Data Table on Others - Market size and forecast 2022-2027 ($ million)
Exhibit 57: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 58: Data Table on Others - Year-over-year growth 2022-2027 (%)

7.6 Market opportunity by Product

Exhibit 59: Market opportunity by Product ($ million)

8 Customer Landscape

8.1 Customer landscape overview

Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation

Exhibit 61: Chart on Market share by geography 2022-2027 (%)
Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison

Exhibit 63: Chart on Geographic comparison
Exhibit 64: Data Table on Geographic comparison

9.3 Europe - Market size and forecast 2022-2027

Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.4 APAC - Market size and forecast 2022-2027

Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.5 South America - Market size and forecast 2022-2027

Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.6 North America - Market size and forecast 2022-2027

Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027

Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 Brazil - Market size and forecast 2022-2027

Exhibit 85: Chart on Brazil - Market size and forecast 2022-2027 ($ million)
Exhibit 86: Data Table on Brazil - Market size and forecast 2022-2027 ($ million)
Exhibit 87: Chart on Brazil - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on Brazil - Year-over-year growth 2022-2027 (%)

9.9 Germany - Market size and forecast 2022-2027

Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.10 Italy - Market size and forecast 2022-2027

Exhibit 93: Chart on Italy - Market size and forecast 2022-2027 ($ million)
Exhibit 94: Data Table on Italy - Market size and forecast 2022-2027 ($ million)
Exhibit 95: Chart on Italy - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on Italy - Year-over-year growth 2022-2027 (%)

9.11 France - Market size and forecast 2022-2027

Exhibit 97: Chart on France - Market size and forecast 2022-2027 ($ million)
Exhibit 98: Data Table on France - Market size and forecast 2022-2027 ($ million)
Exhibit 99: Chart on France - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on France - Year-over-year growth 2022-2027 (%)

9.12 China - Market size and forecast 2022-2027

Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography

Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges

Exhibit 106: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape

Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption

Exhibit 108: Overview on factors of disruption

11.4 Industry risks

Exhibit 109: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered

Exhibit 110: Vendors covered

12.2 Market positioning of vendors

Exhibit 111: Matrix on vendor position and classification

12.3 adidas AG

Exhibit 112: adidas AG - Overview
Exhibit 113: adidas AG - Business segments
Exhibit 114: adidas AG - Key news
Exhibit 115: adidas AG - Key offerings
Exhibit 116: adidas AG - Segment focus

12.4 Amer Sports Corp.

Exhibit 117: Amer Sports Corp. - Overview
Exhibit 118: Amer Sports Corp. - Product / Service
Exhibit 119: Amer Sports Corp. - Key offerings

12.5 ASICS Corp.

Exhibit 120: ASICS Corp. - Overview
Exhibit 121: ASICS Corp. - Business segments
Exhibit 122: ASICS Corp. - Key news
Exhibit 123: ASICS Corp. - Key offerings
Exhibit 124: ASICS Corp. - Segment focus

12.6 Diadora Spa

Exhibit 125: Diadora Spa - Overview
Exhibit 126: Diadora Spa - Product / Service
Exhibit 127: Diadora Spa - Key offerings

12.7 Iconix International

Exhibit 128: Iconix International - Overview
Exhibit 129: Iconix International - Product / Service
Exhibit 130: Iconix International - Key offerings

12.8 JOMA SPORT SA

Exhibit 131: JOMA SPORT SA - Overview
Exhibit 132: JOMA SPORT SA - Product / Service
Exhibit 133: JOMA SPORT SA - Key offerings

12.9 Lotto sport Italia Spa

Exhibit 134: Lotto sport Italia Spa - Overview
Exhibit 135: Lotto sport Italia Spa - Product / Service
Exhibit 136: Lotto sport Italia Spa - Key offerings

12.10 Mitre Sports International Ltd.

Exhibit 137: Mitre Sports International Ltd. - Overview
Exhibit 138: Mitre Sports International Ltd. - Product / Service
Exhibit 139: Mitre Sports International Ltd. - Key offerings

12.11 Mizuno Corp.

Exhibit 140: Mizuno Corp. - Overview
Exhibit 141: Mizuno Corp. - Business segments
Exhibit 142: Mizuno Corp. - Key offerings
Exhibit 143: Mizuno Corp. - Segment focus

12.12 New Balance Athletics Inc.

Exhibit 144: New Balance Athletics Inc. - Overview
Exhibit 145: New Balance Athletics Inc. - Product / Service
Exhibit 146: New Balance Athletics Inc. - Key offerings

12.13 Nike Inc.

Exhibit 147: Nike Inc. - Overview
Exhibit 148: Nike Inc. - Business segments
Exhibit 149: Nike Inc. - Key news
Exhibit 150: Nike Inc. - Key offerings
Exhibit 151: Nike Inc. - Segment focus

12.14 PUMA SE

Exhibit 152: PUMA SE - Overview
Exhibit 153: PUMA SE - Business segments
Exhibit 154: PUMA SE - Key news
Exhibit 155: PUMA SE - Key offerings
Exhibit 156: PUMA SE - Segment focus

12.15 Skechers USA Inc.

Exhibit 157: Skechers USA Inc. - Overview
Exhibit 158: Skechers USA Inc. - Business segments
Exhibit 159: Skechers USA Inc. - Key news
Exhibit 160: Skechers USA Inc. - Key offerings
Exhibit 161: Skechers USA Inc. - Segment focus

12.16 Under Armour Inc.

Exhibit 162: Under Armour Inc. - Overview
Exhibit 163: Under Armour Inc. - Business segments
Exhibit 164: Under Armour Inc. - Key offerings
Exhibit 165: Under Armour Inc. - Segment focus

12.17 Xtep International Holdings Ltd.

Exhibit 166: Xtep International Holdings Ltd. - Overview
Exhibit 167: Xtep International Holdings Ltd. - Business segments
Exhibit 168: Xtep International Holdings Ltd. - Key offerings
Exhibit 169: Xtep International Holdings Ltd. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist

Exhibit 170: Inclusions checklist
Exhibit 171: Exclusions checklist

13.3 Currency conversion rates for US$

Exhibit 172: Currency conversion rates for US$

13.4 Research methodology

Exhibit 173: Research methodology
Exhibit 174: Validation techniques employed for market sizing
Exhibit 175: Information sources

13.5 List of abbreviations

Exhibit 176: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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