Folgers(R) Jingle Contest Celebrates 'The Best Part of Wakin' Up(TM)' With a $25,000 Grand Prize

Finalists will have a Chance to Perform for Award-Winning Songstress Kara DioGuardi at the Final Judging Event

News provided by

Jan 19, 2010, 08:44 ET

ORRVILLE, Ohio, Jan. 19 /PRNewswire/ -- Folgers® is teaming up with one of the nation's most well-known judges of musical talent, multi-award winning songstress Kara DioGuardi, to invite Americans to create their own version of the iconic "The Best Part of Wakin' Up™" jingle for a chance to win $25,000 and a chance to appear in a future commercial.

"The Folgers 'The Best Part of Wakin' Up' jingle has been around for 25 years so for people to be able to make it their own, they really need to find something inspirational and truthful to pour into their music," said Kara DioGuardi. "I'm excited to be a judge and hear first-hand what America composes."

Video entries from individuals and groups of four or less are being accepted now through February 28, 2010,on www.bestpartofwakinup.com. Entries will be judged based on creativity/originality, musical performance, and adherence to creative assignment. Ten semi-finalists will be selected and their entries will be posted online for a public vote from March 28 through April 21, 2010. The top five entries will be named finalists and travel to New York City on or about May 28, 2010, to perform their version of the jingle live in front Kara DioGuardi and a panel of judges. For Official Rules and complete details visit www.bestpartofwakinup.com. Open to legal residents of the 50 United States and D.C., 18 years of age and older. Void where prohibited.

"Over its 25-year history, the Folgers jingle has been adapted by numerous nationally-renowned recording artists across various music genres including country, R&B, A cappella and gospel," said Maribeth Badertscher, Director, Corporate Communications, The J.M. Smucker Company. "Now America has the chance to add their own personal touch and tell us how the taste and aroma of Folgers helps them wake up in the morning."

About The J.M. Smucker Company

For more than 100 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is the leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 11 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J. M. Smucker Company is the owner of all trademarks, except Pillsbury is a trademark of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder LLC used under license.

SOURCE The J.M. Smucker Company