Focus Marketing Celebrates 20 Years of Helping EdTech Companies Succeed

ATLANTA, Sept. 22, 2015 /PRNewswire/ -- Educational technology industry expert Glen McCandless is pleased to announce the 20^th anniversary of Focus Marketing, a consultancy he founded in 1995 to provide targeted services for sales growth, marketing and business development to companies serving the education markets. In addition, Focus Marketing created the online community Selling to Schools more than 15 years ago to deliver valuable free advice to the education community, which has resulted in the company becoming a trusted partner to industry professionals and market leader. 

Focus Marketing will commemorate the occasion with a reception for current and past clients, as well as other industry luminaries in conjunction with the EdNET Conference on Oct. 5.

"Twenty years marks a significant milestone for Focus Marketing," said McCandless. "We've applied our highly targeted methodology to grow from a single client to a consulting firm that has worked with hundreds of clients across the world. It's been an exciting journey to impact so many companies in such a rewarding field that affects so many young people."

During the past 20 years, Focus Marketing has established itself as a leading firm developing strategic methods and innovative approaches to selling and marketing products and services to educators. The company specializes in educational technology – especially software and web applications that support teaching and learning. Its clients include major publishers, computer hardware manufacturers and developers of all types of interventions and IT systems.

"Having served as the vice president of marketing for two fast-growing ed-tech companies, I have relied on Glen McCandless and the Focus Marketing team for many years," said Katie Povejsil, VP of Marketing, PresenceLearning. "They deliver key relationships with the industry's movers and shakers, in addition to developing innovative marketing programs to ensure that our message gets heard. With a small internal staff, I couldn't imagine being able to execute such big ideas without having Focus Marketing as part of my team."

Published by Focus Marketing, www.SellingtoSchools.com is a free resource for K-12 sales and marketing professionals. It is regarded as one the most informative and recognizable sites in the industry and the only website dedicated to providing best practices for engaging with educators.

As founder of Focus Marketing and editor of the Selling to Schools website, McCandless is now recognized as a top education industry advisor and analyst. McCandless has been active in the Education Writers Association, the Association of Educational Publishers and the Software and Information Industry Association's Education Division.

At Focus Marketing, McCandless has conducted dozens of workshops and seminars on selling and marketing to schools, writes for education industry publications and speaks frequently at education industry conferences. Prior to founding Focus Marketing, McCandless spent 10 years at Apple in a range of education sales and marketing positions and at A.D.A.M. Interactive as vice-president of sales and marketing.

For more information about Focus Marketing, please visit www.EducationMarketExperts.com.

Press Contact:
Rob Kremer, CO&P Integrated Marketing
(404) 218-3077
www.co-p.com

SOURCE Focus Marketing

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