Fluid and Newgistics Announce Partnership at 2015 Internet Retailer Conference & Exhibition

SAN FRANCISO and AUSTIN, Texas, June 4, 2015 /PRNewswire/ -- Fluid, Inc., the award-winning digital commerce agency and software solutions provider known for creating transformative, cutting-edge user experiences for top retail brands and Newgistics, Inc., a leading provider of end-to-end commerce solutions for top retailers and brands, today announced a partnership to provide online retailers with best in class design, user experience and digital technology services.

The partnership will allow Fluid, Inc. to provide the front-end design, user experience and strategy for retailers while Newgistics provides development and integration across complex ecosystems for on-target digital commerce executions. Newgistics offers a true end-to-end solution that addresses the entire eCommerce lifecycle from online shopping through fulfilment, shipping and returns. Newgistics' eCommerce business unit, Tacit Knowledge, is leading the way in building and enhancing that platform, and will integrate Fluid, Inc.'s cutting-edge user experience designs for joint customers.

"Newgistics helps retail brands grow with seamless, omni-channel commerce solutions," said Kent Deverell, CEO of Fluid, Inc. "From digital commerce development, integration, and support to physical operations they're experts in delivering great shopping experiences. They're able to solve technical challenges that can get in the way of a seamless customer experience and we're excited to partner with their team on this new venture to deliver outstanding experiences for retailers."

"Omni-channel commerce is still in its infancy, yet consumers have already come to expect it. At Newgistics we're helping to bridge the digital and physical worlds so retailers can better meet customer demands, and our partnership with Fluid further reinforces that mission," said Trenton Brown, COO of Tacit Knowledge, a Newgistics company. "We're very excited about our partnership with Fluid – they are a best-of-breed agency whose digital designs can bring retailers closer to consumers to better convey a compelling brand experience and transform the way people shop online."

The collaboration between Fluid, Inc. and Newgistics will meet an increase in demand for seamless UX and integration across mobile, social, international, and niche-to-high capacity retail.

About Fluid, Inc.:
Fluid creates engaging customer experiences that drive conversion, satisfaction and brand loyalty. These results are delivered through Fluid's integrated suite of software solutions that help power innovative customer experiences around product discovery, customization and personalization. Founded in 1999 and with offices in San Francisco, Minneapolis, and New York, Fluid's customers range from mass-market retailers to luxury goods manufacturers, and include top brands such as: The North Face, Chicos, Brooks Brothers, Elie Tahari, Harmon Kardon, Reebok, Vans, LL Bean, Diapers.com and HSN. For more information, visit www.fluid.com, and follow us on Twitter @Fluid or Facebook Fluid, Inc.

About Newgistics, Inc.
Since 1999, Newgistics has provided leading merchants with innovative commerce technology and logistics solutions that use digital experiences to build deep and meaningful connections with consumers to accelerate growth.  We help retail brands grow with seamless, omni-channel commerce solutions.  From digital commerce development, integration, and support to physical operations all the way to your customer's doorstep, we help you outpace the competition like no other service provider.  For more information, please visit http://www.newgisticscommerce.com.

SOURCE Fluid

Related Links

http://www.fluid.com