flipflop® wines Adds Six New Varietals Including Bubbly to Offerings

LIVERMORE, Calif., Jan. 5, 2012 /PRNewswire/ -- flipflop wines (www.flipflopwines.com) today announced the extension of their wine line with six new varietals. The varietals, which include Malbec, Sauvignon Blanc, Sweet Red, Bubbly Chardonnay, Bubbly Moscato and Bubbly Pinot Grigio, will be available in stores starting in January 2012. In addition, flipflop will launch several of their existing varietals in the 1.5 liter size in several states across the country.

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"We observed there was a need for everyday wines and bubbly that are expressive and well balanced, but also moderately priced and can be enjoyed at any occasion," said Todd Ziegenfus, senior marketing director flipflop wines. "We like to say we create seriously good wines, but that we don't take ourselves too seriously in the process - flipflop's new varietals embody this philosophy perfectly."

Because of their successful launch earlier this year, flipflop's Moscato, Pinot Grigio, Chardonnay, Cabernet Sauvignon and Merlot varietals will launch in the 1.5 liter size in several states across the nation, including CT, MA, MD, NH, NJ, NY, PA, RI and TN.

Since flipflop wines' launch in January 2011, the brand has quickly become one of the fastest growing wine brands on the market. Wine experts and casual drinkers appreciate the well-balanced flavors and unique characteristics of the wine. Delicious without being pretentious, these award winning wines under $10 SRP for a 750ml bottle are approachable and enjoyable with or without food. The five new varietals will join Cabernet Sauvignon, Chardonnay, Merlot, Moscato, Pinot Grigio, Pinot Noir and Riesling to enhance the flipflop collection.

As flipflop wines approaches its second birthday, it will continue its groundbreaking partnership with Soles4Souls, the international shoe charity. Proceeds from the sale of flipflop wines will continue to benefit Soles4Souls. In addition to its own contributions, flipflop has spread awareness of the charity through programs like the "flippin' good deeds Challenge" and the "Give the Gift of Giving" Sweepstakes.

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Underdog Wine & Spirits, an unleashed unit of The Wine Group, is the champion of emerging brands for the new millennium: the "underdogs" of the sometimes stuffy wine and spirits world. We work with domestic and international producers to craft unique adult beverages that are a breed apart. The home of Cupcake, FishEye, flipflop, Big House and Octavin Home Wine Bar, our portfolio includes many of today's most dynamic growth brands. Visit www.UDWS.com for more information.

SOURCE flipflop wines