FleishmanHillard Data Intelligence Suite Transforms Most Contagious Creativity Conference Into 21st Century Event Model by 'Making Big Data Small'

ST. LOUIS, Dec. 11, 2013 /PRNewswire/ -- FleishmanHillard and Contagious present the global conference of the future – today – with FleishmanHillard's data intelligence suite, connecting conversations and content from simultaneous live events taking place Dec. 11 in London and New York City. The annual Most Contagious event explores and celebrates the global trends in creativity as well as the technologies and brand-funded innovations that were the most disruptive and influential over the past year.

Innovators will discuss what might be just around the corner in the world of business, brands and communications — and why this new thinking matters. More than 400 business leaders are attending, including CEOs, CMOs and CCOs from the world's best-known brands, as well as technologists, strategists and entrepreneurs.

Throughout the simultaneous events, FleishmanHillard's data intelligence suite will sift through the mountains of information being generated in the four topic categories anchoring the conference: seamless shopping, telling for selling, connected experiences and the pragmatism of purpose. By capturing and translating the massive and high-velocity sharing of stories and other unique content, the intelligence suite and black box content studio is finding an event's headlines and takeaways and generating content from them.

"It's essentially making big data small," said Darrell Jursa, FleishmanHillard senior vice president and partner, Global Emerging Media & Technology. "It's also the end of FOMO, no more fear of missing out. If you feel like you missed something at the event, our intelligence and black box studio has you covered: You can download content and opinion from the event to your phone or tablet to take what's 'most contagious' with you."

FleishmanHillard's data intelligence suite is an interactive portable intelligence system and a human-powered technology platform that integrates business data, including traditional, digital and social conversations, into real-time insights dashboards and visualizations. Not only does it change the on-site experience, it gives the conference content a second life in the weeks following the symposium.

"This offering will extend the value and reach of all of the great content that Most Contagious will deliver," said Dave Senay, president and CEO of FleishmanHillard. "By combining the stories of our speakers with the responses and additional insights of our audience, we will create the next wave of content – a living creation born of the conference itself. Think of it as an evolved system of content creation that we're applying to this critical moment in time, with 400 of the leading marketers and entrepreneurs and innovators coming together from both sides of the Atlantic."

At its core, the suite makes big data small and usable through intelligence platforms that  are interactive and intuitive. Most Contagious participants will be able to walk up to the black box studio touchscreens populated with topics rotating based on the conference content. By clicking on a subject, attendees will get a dashboard featuring all the content bubbling to the top, including conversational trends and the most influential conversation streams. The dashboards are downloadable and shareable, and will continue to update throughout the conference and beyond.

By capturing and analyzing this data in real time, the data intelligence suite pulls insights from online conversations and produces current, custom and relevant content for the target audience. It applies to a multitude of communications scenarios, including issues/crisis monitoring and management, product announcements, political campaigns and much more. FleishmanHillard initially created standalone social media command centers for clients but realized that there was a need for something mobile that could also integrate other kinds of data, such as sales information and stock price. It recognizes the value of real-time communications – especially during events or crisis situations where response times and accuracy count.

Part of the data intelligence suite will show content supplied by Buzz Radar, a FleishmanHillard data visualization partner. Its product, which is integrated into FleishmanHillard's suite, captures and curates real-time social media content from the Internet about the event and visualizes it in an engaging, meaningful and entertaining way. At Most Contagious, the screens will display the official real-time infographics for Twitter conversations #MoCoNYC #MoCoLDN.

Additional detail on the topics to be addressed at the events:

• Seamless Shopping: Retailers are building amazing digital tools and services to incrementally improve each step of a shopper's journey, and this session will highlight how retailers are making shopping more convenient than ever.
• Telling for Selling: This session will examine all facets of modern-day storytelling, from multichannel YouTube networks and native advertising to manufacturing memes and engineering virality. It will look at the crossovers between content creation, real-time marketing and long-term storytelling, questioning whether it's really possible to put ROI on social and online content. In addition, the panel will weigh in on story re-telling, with a look at how brands such as AT&T and Intel have co-created stories with consumers and put humans at the heart of the narrative.
• Connected Experiences: From vibrating underwear, flashing hockey lamps and light-up beer bottles, this session will explore how marketing is becoming multisensory. It will illustrate how brands such as Disney, Budweiser and Durex are experimenting with enhancing and personalizing experiences.
• The Pragmatism of Purpose: "Doing good" was a big theme of 2013, with words like purpose and meaning becoming entrenched in Advertisingland terminology. But while being a truly purposeful brand can involve a complete realignment and restructuring of a company, marketers can move more quickly to initiate positive change in the world. This session will shed light on how brands are using their creativity and clout to make a difference with actions that are rooted in their products and services.

For a full list of speakers and sessions, or to purchase tickets, please visit Most Contagious.

About FleishmanHillard
FleishmanHillard is the world's most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm's high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency.  FleishmanHillard was named "Standout Agency" on Advertising Age's 2013 A-List; NAFE's "Top 50 Companies for Executive Women" for 2010-2013; Advertising Age's 2012 "Best Places to Work"; and The Holmes Report's 2012 Global "Public Affairs Agency of the Year." The firm's award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Diversified Agency Services, a division of Omnicom Group Inc., and has more than 85 offices in 30 countries, plus affiliates in 42 countries. Visit us at www.fleishmanhillard.com.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Contagious
Contagious is a business intelligence tool, an insights consultancy and a unique global news service focused on the intersection of marketing creativity, emerging technologies and consumer culture. Founded in 2004 and operating out of London, New York and Singapore, Contagious is an indispensable strategic resource for brands and communications agencies around the world. It publishes an awarding-winning quarterly digest, delivers focused and filtered intelligence which identifies best-practice creativity, strategic innovation, new consumer cultures and game-changing technology via Contagious I/O and operates a consultancy and advisory service, Contagious Insider.

SOURCE FleishmanHillard

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