The World's Largest Car Sharing Marketplace Partnered with Warner Bros. Discovery Global Consumer Products to Celebrate the Iconic Holiday Movie's Anniversary and Return to Theaters
SAN FRANCISCO, Dec. 6, 2023 /PRNewswire/ -- This holiday season, Turo and Warner Bros. Discovery Global Consumer Products have teamed up to commemorate the 20th anniversary of New Line Cinema's "Elf" by listing five limited-edition Elfmobiles inspired by Buddy the Elf™. The festive vehicles will pay homage to the beloved classic holiday movie by inviting Elf fans to help Santa boost the Clausometer by spreading Christmas cheer far and wide.
For 20 years now, "Elf" has been enchanting audiences around the world and can be enjoyed on the big screen again as the film returns to theaters across the US and UK this holiday season. In the spirit of Buddy the Elf's infectious enthusiasm, Turo is offering an extraordinary opportunity that allows guests to immerse themselves in the magic of the season.
From the North Pole straight to the bustling streets of New York City, retrace Buddy the Elf's steps in one of these five uniquely festive vehicles. The cars can be booked at a rate of $20 per day (excluding fees and taxes) from December 6 to 12 in Manhattan. Booking a car for a 48-hour trip during this period unlocks an exclusive package, including four gift cards to see "Elf" in theaters, delectable treats representing the four main food groups (candy, candy canes, candy corns, and syrup), and a stocking filled with goodies.
As the world's largest car sharing marketplace, Turo offers an extraordinary selection of approximately 350,000 active vehicles from classics to the latest and greatest EVs in over 12,000 cities across the US, UK, Canada, France, and Australia. This partnership is the latest campaign from Turo as it looks to "open the door to extraordinary" and provide its approximately 3.4 million active guests with experiential adventures. Most recently, Turo partnered with the Jonas Brothers to list their personal cars on the platform and listed the Addams Family Hearse from Netflix's Wednesday for fans to book.
The Elfmobiles will be available to book beginning at 10 am ET on December 6 on a first-come, first-served basis. To maximize the spreading of holiday cheer, trips must be booked for at least 48 hours. For more details, visit turo.com/us/en/car-rental/united-states/elf.
About Turo:
Turo is the world's largest car sharing marketplace where guests can book any car they want from a vibrant community of trusted hosts. Whether they're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky for a once-in-a-lifetime event, guests can take the wheel of the perfect car for any occasion, while hosts can take the wheel of its futures by sharing its underutilized personal vehicles or building an accessible, flexible, and scalable car sharing business from the ground up. Turo is home to a supportive and collaborative community that shares thousands of vehicles across the United States, Canada, the United Kingdom, France, and Australia. To learn more about Turo, please visit www.turo.com.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
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SOURCE Turo Inc.
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