First iPad-only Magazine Sideways Surveys Readers, Garners 20 Percent Response Rate & 93 Percent Completion Rate

CLEVELAND, Aug. 10 /PRNewswire/ -- Sideways, the first magazine exclusively designed and written for the iPad, recently surveyed readers as part of the magazine's July issue (June 2010 was the debut issue) and garnered an impressive 20 percent response rate with 93 percent completion rate. Sideways takes full advantage of the iPad's capabilities to present stories that are immersive and engaging in ways that print alone is not.

Many of the survey responses were in line with the typical early adopter demographic. Results include the following:

• 80.8% of responders were male.
• 50.2% of responders hold an advanced degree.
• The average age of responders was 47.
• 24.4% of those who purchased the Sideways app, updated the app.
• 93.6% of those updaters took the survey.
• Of the readers who began the survey, 93% completed it.
• The lead interests of responders were technology, the iPad, iPod and books while they were least interested in sports and relationships.

"These numbers show us that iPad users and on-device magazine readers are very willing to fill out surveys and provide information – in ways that they often are not online," said Eliza Wing, co-founder and president of Sideways, creator of Sideways magazine. "In terms of relationship marketing, the Sideways survey results show a real engagement and response to 'push' strategy. App publishers can use survey-like strategies – including contests and quizzes – to gain iterative knowledge about their audiences."

Additional survey results and analysis will be available in the September issue of Sideways. For more information and details on the survey, visit www.sideways.com.  

About Sideways

Sideways, the publisher of experimental app magazines Sideways and TapTilt, transforms print into immersive experiences on digital tablets and mobile devices. Leveraging unique multi-media capabilities, Sideways goes beyond ebook functionality, changing storytelling and the way we consume books and magazines.  Developing original content with forward-thinking publishers and authors, the company's publishing platform augments text with rich media, adds multiple levels of reference, and enhances reading with mobile features and social media. Sideways takes advantage of interactivity to enrich both the solitary and social experience of reading – from fiction and non-fiction to "how to" and guides. Additionally, Sideways is the creator of Author App, a mobile application for authors designed to build their brands, engage their fans and expand their presence. Based in Cleveland, Sideways was founded in 2010 by Charles Stack and Eliza Wing. Stack started the first online bookstore in 1992 – Books.com – which was acquired by Barnes and Noble. Wing was formerly the CEO of Cleveland.com and editor at Rolling Stone, Books.com, and New York Woman.  For more information, visit www.sideways.com.

SOURCE Sideways

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