First California Mortgage Company Taps Roostify to Mobilize Mortgage Applications
Growing lender chooses mortgage technology partner to add efficiency to loan process
SAN FRANCISCO, April 22, 2015 /PRNewswire/ -- Roostify (www.roostify.com), a provider of automated mortgage transaction technology, today announced that the First California Mortgage Company (www.FirstCal.net), a full service mortgage lender, has chosen Roostify to simplify its mortgage application process. First California Mortgage Company (First Cal) has funded over $6 billion in residential loans since 2010. Founded in 2002, First Cal is a FNMA, Freddie Mac and GNMA direct lender in the midst of massive cross country growth.
The Roostify platform allows First Cal to:
- Utilize a secure platform for a seamless customer experience with complete visibility into the loan application process
- Include an Apply Now button on their website to attract web traffic for their loan products
- Enable customers to upload key documents directly to Roostify, for a more secure process as well as a much quicker method than fax, email and in-person information gathering
- Process more loans in less time as each application is more complete and the customer knows exactly what is needed from them immediately
- Collect e-signatures instantly within the platform for a seamless experience
"We believe in everything being mobile first – our customers are mobile, so why shouldn't we be too," said Howard Sackson, COO/CIO of First Cal. "Roostify has a great look and feel for us and is so simple for our customers to complete. The ease of use, as well as being able to keep in constant contact with the customer brought much needed value add to our mortgage lending practice – to both the customer as well as our loan officers."
First Cal is looking forward to being one of the first Roostify customers to take advantage of its new timeline feature, which acts as a social network within the lender's application. Each party involved in the loan – customer, lender, real estate agent, etc. – utilizes the timeline to request status updates, post updates and share information, in real-time. The timeline feature provides even more visibility into the online application process and provides customers with immediate and continuous communication.
"Our applications come in more complete and customers begin uploading documents right away because they are provided with a complete list of required documents before its even received by the loan officer. In the end, using Roostify equates to a lower cost of origination and a better experience for the customer. Roostify is giving our customers the opportunity to drive the application process," added Sackson.
About Roostify
Roostify was founded by three technologists frustrated with their individual home buying and re-financing experiences who believed there was a more efficient, open way to complete transactions. They leveraged the expertise of real estate and mortgage banking experts to develop this new web and mobile service that benefits agents, lenders and homebuyers. Roostify is headquartered in San Francisco, California, and is backed by private investors.
SOURCE Roostify
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