Field Agent® Launches A Live Brand Scoreboard -- See in Real-Time What Americans are Eating and Drinking During the Big Game

Game Day Brand Wars Will Monitor Which Beer, Soda and Chip Brands Americans Choose to Party With

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Jan 28, 2015, 07:48 ET

FAYETTEVILLE, Ark., Jan. 28, 2015 /PRNewswire/ -- Field Agent®, a leader in mobile research technology, uses their crowdsourcing app to display the top beer, soda and chip brands that viewers are consuming during the Big Game. Hundreds of Agents (Field Agent® app users) will be delivering real-time data about their watch parties from around the country. GameDayBrandWars.com will be updating live while Americans are watching the biggest game of the year.

Photo - http://photos.prnewswire.com/prnh/20150127/171803

"Game Day Brand Wars will be a great way to monitor how brands have prepared for their big debut or lack thereof with their commercials leading up to and on the Big Game Day. We'll be able to see in real-time which brands Americans are most loyal to during their watch parties. We'll also be able to tell how the Hispanic community participates in the Big Game in our Bonus Report," said Rick West, CEO and Co-Founder of Field Agent®.

Business Insider reported that NBC asked for $4.5 million for a 30-second ad during the Big Game this year. However, a lot of brands are leaking teaser ads or sometimes the full commercial to get people interested in watching their ads on Sunday. But the successes and failures of these ads won't be known until the Big Game airs – or until the data starts rolling in at GameDayBrandWars.com.

Field Agent® is asking Agents in every state across the country what beer, soda and chips their parties are drinking and eating during the Big Game. Agents will tell Field Agent® all the big brands they are consuming during the game, and the data will be populated to show the Top 5 Brands at GameDayBrandWars.com.

A thorough report will be generated after all of the results are in and will include more information and consumer insights on how Americans and specifically Hispanics celebrated the Big Game. Sign up here to get the report.

About Field Agent: Field Agent® has changed the way the world collects business information and insights. The company uses crowdsourcing data via smart devices from everyday consumers. Follow Field Agent® on LinkedIn and Twitter. For more information on consumer surveys and mobile research please visit http://blog.fieldagent.net/.

Shauna Vo Pulayya
Field Agent Inc.
(479) 966-9573
[email protected]

SOURCE Field Agent