Field Agent Announces "Retail End Zone" Resource Center

Resources to help retailers score points with customers during the football season

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Aug 02, 2016, 07:00 ET

FAYETTEVILLE, Ark., Aug. 2, 2016 /PRNewswire/ -- Field Agent, the pioneer in mobile audits and research, this week unveiled a collection of resources to prepare brands and retailers for the upcoming football season, when fans will spend billions on food, beverages, fan gear, and other goods to enhance the football-viewing experience.

The Retail End Zone, along with its predecessor The Back-to-School Locker, is part of a larger resource library in the works at Field Agent. The mobile research company is in the process of building information centers for all major retail selling events, including the holiday shopping season, Halloween, and lawn and garden. Together, these hubs will create a network of resources to help brands and retailers excel throughout the retail calendar.

To win shoppers this football season, CPG companies and retailers will be in search of information and insights offering a clear view of customers' needs, habits, and expectations. The Retail End Zone simplifies this search by assembling a variety of resources on gameday shopping and retail execution, based on surveys with nearly 2,000 consumers.

"Football kickoff is a significant annual event for retailers and brands," said Rick West, co-founder and CEO of Field Agent. "We released the Retail End Zone to help companies as they warm-up for football shoppers, and to show we're on their team."

Field Agent's "Football Fans as Customers 2016" headlines The Retail End Zone. Over 500 football fans were asked about their retailer and brand preferences, spending habits, and at-home viewing behavior. The full report can be downloaded here.

Among other insights, Field Agent's 2016 report reveals 83% of households participate in outdoor grilling when enjoying football at their homes. Another resource in the library dives even deeper into the grilling habits of consumers.

Cheering for your favorite team, however, doesn't always take place inside the home. Last year Field Agent visited a handful of tailgating parties every weekend of the regular season to determine, among other things, the top soda, beer, and chip brands among football tailgaters. The Retail End Zone shares the results as a colorful infographic.

The Retail End Zone also showcases the results from Field Agent's annual "Game Day Brand Wars" survey. This real-time, in-the-moment study uncovered what soda, beer, and chip brands fans consumed during this year's NFL championship.

Furthermore, visitors to the online library will also have access to "The Football disPlaybook." This article describes common reasons in-store displays fail to convert shoppers as well as methods for ensuring effective display execution this football season.

About Field Agent: Recently awarded "Mobile Research Agency of the Year" by MRMW, Field Agent leverages its global network of nearly 950,000 app users to connect businesses with fast, reliable information. Visit the Field Agent blog for more information on location-based mobile research and audits.

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Cory Nelson
Field Agent^®(479) 755-4499
[email protected]

SOURCE Field Agent