FIAT USA Celebrates 500,000 Facebook Fans with Both a 'Spin to Win' Application and Cash Voucher Surprise for its Original 500,000 Fans

AUBURN HILLS, Mich., May 15, 2012 /PRNewswire/ --

• FIAT launches 'Spin to Win' application on Facebook® to give away ten Fiat 500 Sport vehicles exclusive to the brand's Facebook fans
• The original 500,000 Facebook fans to be eligible for a $500 loyalty reward toward a new Fiat 500

FIAT USA is demonstrating that it pays to be a fan of the brand's Facebook page, especially if you happen to be one of its original 500,000 fans. Last month, FIAT achieved a social milestone of acquiring 500,000 fans on its Facebook Page and now, the brand is making it possible for each fan to receive a reward in celebration of this success.

Every new and current Fiat USA Facebook fan will have an opportunity to win one of ten 2012 Fiat 500 Sport models via the "FIAT Spin to Win" application. In addition, the original 500,000 fans can receive a $500 loyalty voucher toward the purchase or lease of a new vehicle after using the application.

"The FIAT Brand is thankful to have a Facebook community that is as loyal as our fans; we listen to what they have to say and we value their opinions," said Tim Kuniskis, Head of FIAT North America. "We will continue to use social media as a way to not only engage our fans but to also generate discussion and ideas that we may incorporate in future products or marketing campaigns."

To enter the "FIAT Spin to Win" promotion, fans should visit the "500,000 Celebration" app on the FIAT USA Facebook Page. Through the app, each registrant will be given a "Celebration Spin code" containing a six digit number that the registrant can take to spin at their local FIAT studio. If a contestant successfully spins the number "500,000" that contestant will win one of ten 2012 Fiat 500 Sport models. The "FIAT Spin to Win" promotion runs through May 31, 2012. For official rules visit www.facebook.com/fiatusa.

About the FIAT Brand

The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento - a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine. Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle's global popularity. Since its initial launch in 2007, more than 800,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model's unquestionable popularity is the result of the Fiat 500's great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 80 awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year, Best New Engine of 2010 (FIAT MultiAir® Turbo) and a 2012 "Recommended Pick" by Consumer Guide.

Facebook ® is a registered trademark of Facebook Inc.

SOURCE Chrysler Group LLC

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