FIAT Brand to Host 'Simply More by FIAT,' an Outdoor Cinema Experience in Chicago

CHICAGO, Aug. 18, 2011 /PRNewswire/ --

• Afternoon activities include outdoor cafe, bocce ball, music and a drive-in movie experience
• Opportunity to reserve seating for double-feature movie in 2012 Fiat 500 and 500 Cabrio models via website – http://Fiatusa.com/simplymore 
• Fans can follow the 'Simply More by FIAT' experience via Facebook (www.Facebook.com/FIATUSA) and Twitter (@FIATUSA) 

FIAT Brand North America is bringing its first television commercial, "Drive-in," to life as it sets up a weekend-long celebration and outdoor cinema for consumers in Chicago. "Simply More by FIAT" presents an afternoon of food, music and games that are free and open to the public and includes a double feature movie that begins at 8:00 p.m. Participants also can reserve seating for the movie in a new 2012 Fiat 500 or 500 Cabrio model. Simply More by Fiat takes place in downtown Chicago starting Friday, Aug. 19 – Sunday, Aug. 21.

"The 'Simply More by FIAT' experience combines the personality and lifestyle of the brand and delivers them to consumers in a unique and engaging manner," said Laura Soave, Head of FIAT Brand North America. "The FIAT brand's philosophy is to embrace life and enjoy the simple pleasures – like the company of family and friends. We're allowing the chance to slow life's pace down to enjoy a simple espresso, a conversation or a night at the movies."

Attendees to the Simply More by FIAT experience will be able to spend an afternoon relaxing in the Cafe al fresco with complimentary espresso and gelato, play a round of bocce ball and listen to music provided by local DJ's performing throughout the day.

Starting at 8:00 p.m. and in true "drive-in" style, the brand will show a double feature, an original film along with its remake, each night, signifying the reintroduction of the FIAT brand to North America.

The FIAT brand will offer movie-goers an opportunity to reserve seating in a 2012 Fiat 500 or 500 Cabrio model through the FIAT event website, (http://Fiatusa.com/simplymore). Seating is limited and participants must check in no later than 7:30 p.m. for their reserved vehicle. Attendees also will have the opportunity to engage with the FIAT brand on-site via a text-to-movie screen where they can respond to questions or upload photos.

FIAT fans can virtually experience Simply More by FIAT by following the brand's Facebook page at www.Facebook.com/FIATUSA and the brand's Twitter handle (@FIATUSA).

The Simply More by FIAT experience opens to the public at noon and movies begin at 8:00 p.m.

Simply More by FIAT was derived from the brand's tagline for the 2012 Fiat 500, "Simply More." It defines the Fiat 500 as everything you need and nothing you don't. It represents the notion that the simple things in life are treasures, alongside the thought that the richness and fullness of a life well-lived are defined by one's own viewpoint of self-expression.

About the 2012 Fiat 500

With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a unique driving and ownership experience.

This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.

SOURCE Chrysler Group LLC

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