Feminine Wipes Market Size Worth $2.07 Billion By 2027 | CAGR: 5.8%: Grand View Research, Inc.

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Sep 09, 2020, 05:35 ET

SAN FRANCISCO, Sept. 9, 2020 /PRNewswire/ -- The global feminine wipes market size is anticipated to reach USD 2.07 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.8% from 2020 to 2027. Demand for the product is driven by rising awareness among women worldwide regarding genital hygiene. At a macro level, increasing instances of early puberty are contributing significantly to the market growth.

Key suggestions from the report:

In terms of distribution channel, the hypermarkets and supermarkets segment accounted for 37.2% share of the overall revenue in 2019
Asia Pacific held the largest share of 34.2% in 2019
Product innovation emerged as the key strategy deployed by the majority of market players to stay abreast of the competition.

Read 80 page research report with ToC on "Feminine Wipes Market Size, Share & Trends Analysis Report By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Pharmacies & Drugstores, Online), By Region, And Segment Forecasts, 2020 - 2027'' at: https://www.grandviewresearch.com/industry-analysis/feminine-wipes-market

The novel COVID-19 pandemic has contributed significantly to the market growth, with a sizable number of consumers worldwide keeping a stock of products (feminine wipes) that could last for months. Thus, panic buying is likely to create an unprecedented demand for the product throughout 2020. Though numerous leading retail outlets shut down operations due to the COVID-19 crisis during the first half of 2020, online sales of feminine wipes continue to remain healthy, most notably in the Asian markets.

Despite its rising popularity as a convenient feminine intimate care product, feminine wipes continue to face an increasing threat of substitution from a host of products, including washes, creams, and moisturizers. However, key market players are expected to offer products manufactured using sustainable raw materials to offset the threat of substitution for their products.

Asia Pacific emerged as the largest regional market for feminine wipes in 2019. Led by countries such as India and China, the Asia Pacific market is driven by an increasing number of health-conscious women. Southeast Asian markets, including Vietnam and Indonesia, have witnessed healthy gains across retail platforms over the years, thereby emerging as engines of growth. On the other hand, India is likely to emerge as the most lucrative market for feminine wipes in the foreseeable future, given the efforts being made by the industry and the government to promote hygiene practices among women countrywide.

The market is largely fragmented, with both domestic and international players sharing the market space. Market participants are expected to deploy mergers & acquisitions and product innovation as their key strategies to remain competitive in the coming years.

Grand View Research has segmented the global feminine wipes market based on distribution channel and region:

Feminine Wipes Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

Supermarkets & Hypermarkets
Convenience Stores
Pharmacies & Drugstores
Online
Others

Feminine Wipes Regional Outlook (Revenue, USD Million, 2016 - 2027)

North America

The U.S.

Europe

Germany
The U.K.

Asia Pacific

China
India

Central & South America

Brazil

Middle East & Africa

List of Key Players of Feminine Wipes Market Procter & Gamble

Johnson & Johnson
Edgewell Personal Care
Kimberly-Clark
Unicharm Corporation
ALBAAD
Guy & O'Neill, Inc.
Bodywise (UK) Limited
Corman SpA
Laclede, Inc.

Find more research reports on Beauty & Personal Care Industry, by Grand View Research:

Antiseptic Bathing Products Market – The global antiseptic bathing products market size was value at USD 12.55 billion in 2018 and is expected to register a CAGR of 4.5% from the year 2019 to 2025.
Makeup Remover Market – The global makeup remover market size was valued at USD 1.8 billion in 2018 and is anticipated to witness significant growth in the coming years.
Feminine Intimate Care Market – The global feminine intimate care market size was valued at USD 1.1 billion in 2018 and is expected to register a CAGR of 3.4% from 2019 to 2025.

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About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

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