Fathead Launches Studio F - A New Artist Portal With Stunning Interactive Event RADIANT CITY
Featuring Artists Ellen Rutt and Patrick Ethen's Color Gradient Installation in Downtown Detroit
Featuring Artists Ellen Rutt and Patrick Ethen's Color Gradient Installation in Downtown Detroit
DETROIT, Nov. 25, 2015 /PRNewswire/ -- Today, Fathead LLC announces the opening of the interactive exhibit RADIANT CITY for Studio F in downtown Detroit. Studio F is a new platform for artists to merchandise and sell their work as high quality vinyl decals and wrapped canvases using Fathead's website, marketing and customer service. Studio F will allow artists to use the power and reach of the Fathead brand to showcase their artwork to an entirely new and responsive audience. Consumers can use Fathead's graphic technology to apply featured Studio F members' artwork on their walls, furniture, windows and more.
RADIANT CITY for Studio F opens to the public on Wednesday, November 25th through Friday, November 27th in a colorful celebration to launch Studio F. Fathead worked with Minneapolis based advertising agency Fallon Worldwide to develop the launch idea and choose Detroit-based design team Ellen Rutt and Patrick Ethen as the first artists to be featured on the Studio F website. The pair were commissioned to help create an exciting experience to unveil Studio F and the transformative nature of the product.
RADIANT CITY for Studio F is being held during the of excitement of America's Thanksgiving Parade presented by Art Van, one of the largest and most spectacular parades in the United States. Tony Michaels, president and CEO of The Parade Company said, "In our 89th year, America's Thanksgiving Parade presented by Art Van keeps getting more spectacular every year. The Radiant City Studio F exhibit along Detroit's historicWoodward Avenue is an amazing addition to what Detroit has to offer the entire country this year."
To demonstrate the full potential and scale of Studio F's creative capabilities, Detroit artists Ellen Rutt and Patrick Ethen were commissioned to create the large-scale public installation. The two artists designed over 300 one-of-a-kind patterns that were sampled from Detroit architecture, printed on Fathead vinyl and applied to the tops of tables by IKEA, the world's largest furniture retailer. Using downtown Detroit's beautiful, historic Grand Circus Park as their canvas, Rutt and Ethen arranged the tables to form an enormous mosaic and immersive color field around the Russell Alger Memorial Fountain.
"The patchwork quilt is a powerful metaphor for Detroit," says Ethen, "there are so many people, ideas and cultures at play... this city is best understood as a plurality- nothing less than the sum of its parts." The duo explored Detroit to archive a collection of patterns from all over the city. "It's important for us to make work that's imbued with a sense of place," adds Rutt, "There's such a rich creative history in Detroit, so much inspiration surrounding us already, that sourcing patterns from local architecture was an obvious choice. RADIANT CITY symbolically references the present cultural climate, the energy and passion that is so tangible here."
Joanna Cline, chief marketing officer, Fathead said, "Studio F is the next evolution of Fathead. We can now offer our quality products, stellar marketing support and customer service to the artistic community. Artists like Ellen Rutt and Patrick Ethen will be able to expand their art collections to this dynamic new online gallery designed especially for established artists, as well as artists to watch."
One of the most important components of RADIANT CITY for Studio F is a portion of the tables are being donated to Humble Design when the exhibit wraps on Friday, November 27th. The Detroit based non-profit organization assists families transitioning out of homeless shelters by providing furnishings and design services. The remaining tables will be sold on Tuesday, December 1st in celebration of #GivingTuesday, a global day dedicated to giving back, with all proceeds going to Humble Design.
MEDIA CONTACTS:
For Fathead and RADIANT CITY for Studio F
Ashley Robinson, 1-313-407-9542, [email protected]
Brian Stevenson, 1-248-227-1805, [email protected]
About Studio F
Studio F is part of the Fathead family of companies and allows new and established artist to merchandise their portfolio as high-quality vinyl décor and wrapped canvases on fathead.com. Studio F uses the marketing prowess and reach of the Fathead brand along with Fathead's graphic technology to produce curated artist's work in formats such as; frameless wall art, furniture enhancements, window art and more. Fathead: Dominating the World of Graphics & Decals® is the industry leader of graphics products. Fathead gives fans the opportunity to feel passion For Real by bringing their favorite inspiration to life. Fathead carries thousands of images and maintains over 650 license agreements with leading consumer brands across many industries and professional sports leagues. Based in Detroit, Michigan, Fathead manufactures all products in the USA and Canada for purchase worldwide. For more information, visit www.fathead.com/studiof. Connect with us on Facebook, Twitter and Google+.
About Humble Design
Humble Design is a 501(c)3 Detroit-based organization dedicated to helping homeless families in need. Humble Design turns four bare walls into a clean, dignified and welcoming home by repurposing gently used household goods. Humble Design partners with local area homeless and abuse shelters to identify families who are emerging out of shelters. Many of these families are victims of abuse and have left behind all personal items upon escaping and entering an emergency shelter. When these families move into their new residence, Humble Design comes in and makes their house a home! Giving them back their dignity and hope for the future! To date, Humble Design has furnished the homes of 575 families, with 99% of them staying in the home for a year or longer. Humble Design is revitalizing metro Detroit neighborhoods one household at a time. For more information, visit Humble Design or contact Treger Strasberg, [email protected].
About Fallon
Fallon Worldwide, a part of Publicis Groupe S.A., is one of the world's most critically acclaimed creativity companies, delivering inventive business solutions for some of the world's leading brands. Fallon's clients include: Arby's, Big Ten Network, Brown-Forman's Woodford Reserve Bourbon, H&R Block, IFC and Comedy Central. Additional information can be found at www.fallon.com. Please visit us on Facebook at www.facebook.com/fallon and on Twitter at twitter.com/fallon.
Photo - http://photos.prnewswire.com/prnh/20151125/290937
SOURCE Fathead LLC
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