Fathead Announces Launch Of New Martha Stewart Wall Art Decals™

NEW YORK and DETROIT, Nov. 20, 2014 /PRNewswire/ -- Today, Fathead LLC (www.Fathead.com) and Martha Stewart Living Omnimedia, Inc. (www.marthastewart.comNYSE: MSO) announce the launch of Martha Stewart Wall Art Decals™, a line of decorative wall graphics.

Martha Stewart Wall Art Decals are beautiful home decorating solutions inspired by nature, collectibles, and classic designs. The extensive collection—over 50 individual designs in over 400 variations—features a beautiful array of colors, styles, and sizes.  Available as reusable peel-and-stick decals and detailed wall transfers, the versatile collection offers an assortment of decorative graphics, including oversized ornamental and nature-inspired decals, architectural accents, decorative patterns, furniture accents, personal messaging and monograms, and more.

MSLO Founder and Chief Creative Officer Martha Stewart said, "Decorative wall decals have become such a fun, interesting option for decorating your home, and I love how creative you can be with them. Our wall decals are beautiful and easy to use, and they're a wonderful way for us to help our consumer with solutions and inspiration that are quick and affordable. We're so happy to be working with Fathead on this exciting new venture."

"Martha Stewart Wall Art Decals for Fathead is a result of our company's successful template of partnering with top entertainment brands and sports leagues throughout the world.  When exploring how to make an impact in the home decor market, we only wanted Martha Stewart as a partner.  Period," said Patrick McInnis, Chief Executive Officer of Fathead.  "She is the very best in this space and Martha Stewart Living Omnimedia is the most recognized leader in the home furnishings and life-style industry.  This collaborative collection is unprecedented, available exclusively on our websites for the holiday season and starting in 2015, at top retail chains and online retailers.  This partnership will separate us from the very competitive wall decor pack."

Starting today, Martha Stewart Wall Art Decals will be available at Fathead.com and will be offered at a variety of price points and in a variety of design styles. From faux fireplaces and Chinese pottery art to marble frame decals that are dry erase-compatible, Martha Stewart Wall Art Decals take the DIY decor category in a fresh direction, helping customers express their personal style in minutes as they customize their living spaces.

About Fathead LLC

Fathead LLC is the industry leader of graphics products for large & small spaces – led by authentic, officially licensed sports & entertainment graphics. Fathead gives fans the opportunity to feel passion For Real by bringing their favorite inspiration to life. Fathead carries thousands of images and maintains over 700 license agreements with leading consumer brands across many industries and professional sports leagues.  Based in Detroit, Michigan, Fathead manufactures all products in the USA and Canada for purchase worldwide.  Fathead wall graphics include the signature line, REAL.BIG. - Life-size, high definition wall graphics of athletes, stadiums, logos and fan favorite entertainment characters and more.  Fathead Custom Creations available in canvas prints, wall graphics and more put the customer in charge. The art and decor line features a wide range of contemporary and modern artwork that will transform any space.  Fathead Business Solutions provides unique signage and decor alternatives for companies and universities. With in-house design capabilities, Fathead customizes and installs interior and exterior graphics with expertise across a variety of materials – from removable vinyl to aluminum and acrylic.  For more information, visit www.Fathead.com.  Connect with us on Facebook, Twitter and Google+. Fathead. FOR REAL. ™

About Martha Stewart Living Omnimedia

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Company reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations. MSLO's media brands, available across multiple platforms, include Martha Stewart Living and Martha Stewart Weddings; the Company also offers books and utility apps. MSLO's television and video programming includes the "Martha Stewart's Cooking School" and "Martha Bakes" series on PBS, in addition to made-for-the-web video and a vast library of how-to content available online. Martha Live, a radio show hosted by Martha Stewart, airs every weekday on SIRIUS XM Channel 109. MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy's, jcpenney, Staples, PetSmart, Michaels and Jo-Ann Fabric & Craft Stores. The MSLO family of brands also includes Chef Emeril Lagasse's media and merchandising properties. Additional information about MSLO is available at www.marthastewart.com.

CONTACT:
For Fathead LLC. Public Relations
Brian Stevenson, 1-313-373-6055, [email protected]

For Martha Stewart Living Omnimedia, Inc.
Corporate Communications
Claudia Shaum, 1-212-827-8722, [email protected]
Jana Branson, 1-212-827-8123, [email protected]

Photo - http://photos.prnewswire.com/prnh/20141119/159806

SOURCE Fathead LLC

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http://www.fathead.com