Fashion Retail Giant Peacocks Adopts Attunity Federate to Reduce Data Migration Costs and Enable Real-time Business Intelligence

BURLINGTON, Massachusetts, May 26, 2010 /PRNewswire-FirstCall/ -- Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data integration and event capture software, announced today that its data federation software, Attunity Federate, has been adopted by UK-based fashion retail giant, Peacocks, for a strategic data migration project and to enable real-time business intelligence with reports for its 500+ stores located throughout the UK.

Embarking on a strategic initiative to modernize its IT infrastructure, Peacocks set in place a migration project to replace its core legacy HP OpenVMS platform with one based on Microsoft server technologies, gradually moving the business data associated with its various applications including logistics, merchandising, finance, purchasing, and distribution operations. Planning for a multi-year and complex project, Peacocks looked for ways to accelerate the project, reduce its costs, and avoid disruption to business users while data was being migrated and moved.

Mark Webbley, Solutions Architect and Project Manager at Peacocks, explained: "In planning to move our large RMS-based data sources to SQL Server, we realized that we would have limited support for handling change requests and deliver timely BI and reports required by our users. We did not want the migration project to hinder productivity and affect the business, and needed a way to shield our users from the changes being done to underlying data sources. We looked at data federation as a strategy and Attunity Federate provides us an easy and fast way to accomplish that."

Peacocks selected and implemented Attunity Federate, a virtual data federation platform that enables seamless and real-time access to data across distributed and disparate data sources. With Attunity Federate in place, Peacocks could access data in either RMS or SQL Server, or both, and could quickly reconfigure where data comes from without impacting their reports and BI services. The result reduced the costs of supporting the migration project, enabled accelerating it, and most importantly - enabled consistent access to the information business users need while data is being migrated.

Webbley concluded, "Before this project, we already had great success using Attunity Connect to provide seamless SQL access to our RMS data. Adding Attunity Federate was the logical next step when we considered the migration project as an abstracted layer to move the data without the need to affect the application. Still, I was amazed at how fast it was and how little effort was required to map the data from both sources."

"We are pleased that Peacocks values our customer service and product quality, entrusting us a second time to help solve their IT challenges," stated Martin Hamilton, Regional Director at Attunity. "We are excited about enabling BI and reporting for Peacocks at such a critical time and continue to focus on innovative and affordable solutions that enable improving business operations with real-time information."

About Attunity

Attunity is a leading provider of real-time data integration and event capture software. Our offering includes software solutions such as Attunity Stream(R) (http://www.attunity.com/attunity_stream), a real-time and change-data-capture (CDC) software, our Operational Data Replication (ODR) (http://www.attunity.com/operational_data_replication) solution and Attunity Connect(R) (http://www.attunity.com/attunity_connect_data_connectivity), our real-time connectivity software. Using Attunity's software solutions, our customers enjoy dramatic business benefits by enabling real time access to information where and when needed, across the maze of heterogeneous systems making up today's IT environment.

    Attunity has supplied innovative software solutions to its
enterprise-class customers for nearly 20 years and has successful deployments
at thousands of organizations worldwide. Attunity provides software directly
and indirectly through a number of strategic and OEM agreements with partners
such as Microsoft, Oracle, IBM, HP and SAP/Business Objects. Headquartered in
Boston, Attunity serves its customers via offices in North America, Europe,
and Asia Pacific and through a network of local partners. For more
information, visit http://www.attunity.com and join our community on Twitter
(http://www.twitter.com/attunity), Facebook
(http://www.facebook.com/attunity) and LinkedIn
(http://www.linkedin.com/groups?about=&gid=2884948&trk=anet_ug_grppro).

IMPORTANT NOTE: The announcement of any particular selection or implementation of Attunity products is not necessarily indicative of the timing of recognition of revenue therefrom or the level of revenue for any particular period. References to customer successes are based upon a single user experience and such customer's testimonial.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. For example, when we say we'll continue focusing on providing affordable solutions that enable real-time information, we are using a forward-looking statement. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity's current expectations. Factors that could cause or contribute to such differences include, but are not limited to: the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; our liquidity challenges and the need to raise additional capital in the future; any unforeseen developmental or technological difficulties with regard to Attunity's products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity's; unknown factors affecting third parties with which Attunity has formed business alliances; timely availability and customer acceptance of Attunity's new and existing products; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity's Annual Report on Form 20-F for the year ended December 31, 2009, which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Attunity in reports filed or furnished to the SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

(c) Attunity 2009. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.

    Press contact:

    Itamar Ankorion
    Director of Marketing and Business Development, Attunity
    [email protected]
    Tel. +1-781-328-0960, ext. 5220

SOURCE Attunity

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