farfetch.com Reaping the Rewards of Social Media Engagement

LONDON, January 11, 2012 /PRNewswire/ --

-One stop luxury fashion shop sees 73 per cent rise in traffic from Facebook in second half of the year-

farfetch.com, which gives customers access to the best designer boutiques in one easy to shop website, have seen a sharp rise in the number of Facebook users visiting their website through the social network.

Paul Brine, spokesperson for farfetch.com, comments: "As an online retailer we look to stay at the forefront of digital developments in the fashion world. Although farfetch.com on Facebook's primary objective is to connect with our customers, our increased levels of engagement in the latter half of this year has also had a fantastic impact on the amount of traffic we're receiving to our website through the social network."

farfetch.com has been increasing its social media footprint over the course of 2011 and has run a number of social initiatives designed to capture the imaginations of shoppers. This autumn the company ran a Facebook contest giving farfetch.com's fans the opportunity to win £3,000 to spend on anything from designer bags to men's designer suits on farfetch.com. Another campaign saw farfetch.com partner with SIX London on the SIX by 6 Bloggers campaign which brought the dream shoe designs of six influential fashion bloggers to life.

Brine concludes: "At farfetch.com we strive to keep our finger on the digital pulse at all times and we think the increased interest in our website from our Facebook fans proves that this is appreciated. In a digital landscape that's ever changing, farfetch.com is constantly adapting to our environment to ensure that there's a social experience that goes along with every designer clothing purchase from our website. We look forward to running many more exciting social promotions in 2012."

To visit farfetch.com's Facebook page go to: https://www.facebook.com/farfetch.

About farfetch.com:

http://www.farfetch.com unites the world's best independent fashion boutiques, so that you can buy from the most interesting designer fashion brands globally in one easy-to-shop website. Our aim is to provide an exciting range of designers and labels, while maintaining the personality of unique, independent boutiques. This new concept means you can shop from boutiques in Paris, London, Como, Copenhagen, California and New York in just a few seconds, all from the comfort of your own home or office.

You can keep up to date with all the latest news from farfetch.com and the rest of the fashion world on our Facebook and Twitter pages.

SOURCE farfetch.com

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