Familia Camarena™ Tequila Takes the Court With Orlando Magic Sponsorship Deal

ORLANDO, Fla., Feb. 3, 2011 /PRNewswire/ -- Familia Camarena Tequila announced a marketing sponsorship alliance with the Orlando Magic today. In tandem with the introduction of 100 percent agave Familia Camarena Tequila to Florida this month, the new tequila's sponsorship of the popular NBA franchise will include in-arena brand exposure, as well as English and Spanish in-game radio broadcasts for the duration of the 2011 regular season at Amway Center.

"We are pleased to have Familia Camarena Tequila join our Orlando Magic roster of valued sponsors," said Alex Martins, Orlando Magic President. "We fully support and welcome partnership opportunities with new brands like Familia Camarena Tequila whose sponsorship will add an exciting new synergy to the Orlando Magic experience."

"As the only team in the "big four" sports leagues to play in the city of Orlando, the Magic is a vital addition to our sports marketing activations in 2011," said Gerard Thoukis, Director of Marketing for Camarena. "We are thrilled to tip off our entry into Florida with a world class organization that values a world class fan experience."

Introduced in limited markets in 2010, Familia Camarena Tequila's entry into Florida this month kicks off the brand's plans for continued national expansion in the coming months.

About Familia Camarena Tequila

With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com.

About the Orlando Magic

Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. On the court, Orlando has won five division championships (1995, 1996, 2008, 2009, 2010), had six 50-plus win seasons, and won the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 6,000 volunteer hours annually. Ticket highlights in the new Amway Center include: 2,500 seats priced $15 or less, 7,000 seats priced $25 or less, and for the first time ever a $5 per game ticket while supplies last. For ticket information, visit www.orlandomagic.com or call 407-89-MAGIC.

Editor's note: For sponsorship inquiries, contact Patrick O'Brien, O'Brien Marketing, at 661-295-9398.

Tequila, Alcohol 40% by Volume (80 proof) ©2011 Altos Spirits Company, Hayward, CA. All rights reserved.

SOURCE Familia Camarena Tequila