Familia Camarena™ Tequila Continues Marketing Partnership With Dallas Cowboys

DALLAS, Sept. 26, 2011 /PRNewswire/ -- Familia Camarena Tequila announced today that the company will continue its marketing sponsorship agreement with the Dallas Cowboys. On the heels of a successful inaugural year with the Cowboys, the National Football League's Kickoff Week kicks off Familia Camarena Tequila's second season as a sponsor of the five-time Super Bowl Champions. In addition to continued game day radio exposure and rights to the Dallas Cowboys name and logos, this season, Familia Camarena Tequila will unveil an exclusive promotional space featured inside of Cowboys Stadium during all regular season home games.

"As one of the biggest tequila consumption markets in the country, we wanted to make sure that our sports marketing activation for Camarena Tequila in Texas held steadfast to the resident adage that, Everything is Bigger and Better in Texas," said Gerard Thoukis, Director of Marketing for Camarena. "In Texas, you can't get bigger than the Dallas Cowboys. We are excited at the opportunity to bring the Camarena Tequila brand to Cowboys Stadium this season and look forward to a great second season with the franchise."

"The Dallas Cowboys not only honor a tradition of excellence, but also honor a tradition of great fan pride," said Jerry Jones Jr., Dallas Cowboys Chief Sales and Marketing Officer. "The fan experience has always been one of our organization's top priorities. From the design and construction of Cowboys Stadium to aligning with exciting brands like Familia Camarena Tequila, coming up with new game day options for our fans  is one of the many ways we strive to exceed expectations."

Less than two years old, Familia Camarena Tequila's professional sports marketing platform growth has followed suit with the brand's more than double-digit growth since its inception in 2010. Announcement of Familia Camarena Tequila's partnership with the Cowboys coincides with sponsorship agreements with six Major League Baseball clubs, two National Basketball Association teams and three additional National Football League teams this year.

About Familia Camarena Tequila

With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com.

Tequila, Alcohol 40% by Volume (80 proof) ©2011 Altos Spirits Company, Hayward, CA. All rights reserved.

SOURCE Familia Camarena Tequila

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