Familia Camarena™ Tequila Announces Marketing Sponsorship Deal With Colorado Rockies

DENVER, April 1, 2011 /PRNewswire/ -- Familia Camarena Tequila announces a three-year marketing sponsorship deal with the Colorado Rockies as the team swings into home opener action today at Coors Field. Introduced in limited markets in 2010, Familia Camarena Tequila officially launched in Colorado last month and is rapidly expanding distribution across the country.

"At Camarena, we are constantly on the pulse of new opportunities to engage consumers on a richer and more dynamic level," said Gerard Thoukis, Director of Marketing for Camarena. "The Colorado Rockies have done a standup job of layering a holistic in-stadium exposure program for Camarena that dials into the fan experience while building awareness and, more importantly, consumer trial of our product."

"Familia Camarena Tequila is a great addition to the Colorado Rockies business roster," said Greg Feasel, Rockies Chief Operating Officer. "We have invested a great amount of time and effort into the recent improvements to our in-stadium experience. Exciting, fresh brands like Familia Camarena Tequila are an integral part of bringing our vision to life and we look forward to a mutually beneficial relationship."

Announcement of Familia Camarena Tequila's partnership with the Rockies is commensurate with the announcements of marketing sponsorship agreements between Familia Camarena Tequila and five other high profile Major League Baseball clubs across the league.

About Familia Camarena Tequila

With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com.

Editor's note: For sponsorship inquiries, contact Patrick O'Brien, O'Brien Marketing, at 661-295-9398

Tequila, Alcohol 40% by Volume (80 proof) ©2011 Altos Spirits Company, Hayward, CA. All rights reserved.

SOURCE Familia Camarena Tequila