FaceCake's Swivel® Virtual Dressing Room Hits the Road with the NFL for the "NFL Fan Style Tour"

Inside the Truck, Fans Can Model the Latest NFL Styles with FaceCake's Try-On Technology

News provided by

FaceCake Marketing Technologies, Inc.

Sep 25, 2014, 09:00 ET

CALABASAS, Calif., Sept. 25, 2014 /PRNewswire/ -- FaceCake Marketing Technologies, Inc. has teamed up with the National Football League (NFL) to bring real-time Try-On to the traveling "NFL Fan Style Tour," a mobile interactive experience that offers fans a firsthand look at this year's top fashion pieces from NFL Men's, Women's, and Tweens/Juniors Apparel. FaceCake's Swivel® virtual dressing room engages fans instantly, letting them get their game on with the latest NFL styles and game day spirit gear aboard a 53-foot long, 2,000-square-foot event truck, creating a one-of-a-kind interactive fusion of fashion and football.

FaceCake Marketing Technologies Logo (PRNewsFoto/FaceCake Marketing Technologies)

The experiential journey begins when fans enter the custom-designed NFL truck, where they will travel through an auction area replete with signed jerseys, helmets and memorabilia, before arriving at Swivel®, FaceCake's immersive virtual dressing room. Transforming the exercise of trying on clothes before a static mirror, FaceCake's Swivel® engages shoppers on the spot, allowing them to try on multiple items individually or together, in a festive environment where they can share the moment with family and friends via social media.

Attendees can try on NFL team gear, view pre-selected looks or get styled by on-site NFL brand ambassadors. Team-themed backgrounds place fans in the center of the action while they choose from a broad selection of items, including marquee player jerseys, hats, beanies and hoodies, NFL bags and backpacks and team banners and foam fingers, customized for each tour stop.

"We are excited to be a part of the NFL Fan Style Tour," said Linda Smith, Founder and CEO of FaceCake. "It's great to see football fans try on the latest NFL fashions and spirit gear using our Swivel® virtual dressing room. After creating their looks, fans can show support for their team by instantly sharing their photo from the event."

In addition to FaceCake's Swivel®, the NFL Fan Style Tour features gamer experiences, live-streaming social media, authentic NFL auction items, music and more. Visiting more than 20 cities throughout the 2014 NFL Season, the traveling event will celebrate team spirit at promotional events and regular and post-season games, culminating in Arizona at the 2015 Pro Bowl and Super Bowl XLIX.

For a full list of NFL Fan Style Tour locations, please visit www.nfl.com/fanstyletour. For more information about Swivel®, visit www.facecake.com.

About FaceCake Marketing Technologies, Inc.
FaceCake Marketing Technologies, Inc. is a leader in augmented retail with a personalized, cross-device, targeted marketing platform. Combining patented technologies with intuitive user interfaces, FaceCake's innovations in Try-On allow consumers to virtually try individual or multiple products on their own images in real-time, while instantly providing relevant product recommendations within each user session for superior personalization. With over one billion product Try-Ons, FaceCake is expert at eliminating traditional shopping barriers and delivering immersive engagement that carries customers through decision points. In-Store and At-Home solutions are also compatible across devices, including an in-store kiosk, desktop, tablet or mobile phone, making FaceCake's shopping platform accessible from anywhere.

The privately held company is based in Calabasas, CA. For more information, visit FaceCake.com and SwivelMe.com. Follow FaceCake on Twitter and Facebook:

FACEBOOK

http://www.facebook.com/FaceCakeMarketing

http://www.facebook.com/SwivelMe

TWITTER

@FaceCake

@SwivelMe

About NFL Fan Style Tour:
The NFL Fan Style Tour will engage fans across the country with NFL licensed product through a 2,000 sq. ft. platform, with stops scheduled in markets throughout the 2014 NFL season. To purchase NFL Apparel and NFL Homegating products, visit NFLShop.com. Follow the NFL Fan Style Tour on social media at @NFLFanStyle on Twitter, Facebook and Instagram or visit www.nfl.com/fanstyletour. You can join the conversation using the hashtag #NFLFanStyle.

Photo - http://photos.prnewswire.com/prnh/20140924/148313

SOURCE FaceCake Marketing Technologies, Inc.