FaceCake's Swivel® Virtual Dressing Room Celebrates Super Bowl XLIX with the NFL on the "NFL Fan Style Tour"
Inside the Truck, Fans Can Model the Latest NFL Styles with FaceCake's Try-On Technology
CALABASAS, Calif., Jan. 29, 2015 /PRNewswire/ -- FaceCake Marketing Technologies, Inc. has teamed up with the National Football League (NFL) to bring real-time Try-On to the traveling "NFL Fan Style Tour," a mobile interactive experience that has offered fans a firsthand look at this year's top fashion pieces from NFL Men's, Women's, and Tweens/Juniors Apparel during its 5-month, 26-city tour. FaceCake's Swivel® Virtual Dressing Room engages fans instantly, letting them get their game on with the latest NFL styles and Gameday spirit gear aboard a 53-foot long, 2,000-square-foot event truck, creating a one-of-a-kind interactive fusion of fashion and football.
The experiential journey begins when fans enter the custom-designed NFL truck, where they will travel through an auction area replete with signed jerseys, helmets and memorabilia, before arriving at Swivel®, FaceCake's immersive virtual dressing room. Transforming the exercise of trying on clothes before a static mirror, FaceCake's Swivel® engages shoppers on the spot, allowing them to try on multiple items individually or together, in a festive environment where they can share the moment with family and friends via social media.
At the tour's Super Bowl XLIX destination, attendees can try on Seattle Seahawks, New England Patriots and Super Bowl apparel and gear, view pre-selected looks or get styled by on-site NFL brand ambassadors. Team and Super Bowl-themed backgrounds place fans in the center of the action while they choose from a broad selection of items, including marquee player jerseys, t-shirts, hats, and hoodies, NFL bags, backpacks and mugs to cheer on their team or show their Super Bowl spirit.
"We are excited to be a part of the NFL Fan Style Tour at Verizon Super Bowl Central," said Linda Smith, Founder and CEO of FaceCake. "It's great to see football fans try on the latest NFL fashions and spirit gear using our Swivel® Virtual Dressing Room. Our 'Share Your Look' feature has been especially popular with over 70% of Swivel® users sharing their team looks."
In addition to FaceCake's Swivel®, the NFL Fan Style Tour features gamer experiences, live-streaming social media, authentic NFL auction items, music and more. After visiting 26 cities throughout the 2014 NFL Season, the traveling event has celebrated team spirit at promotional events and regular and post-season games, settling in Arizona's Super Bowl Central through the weekend leading up to Super Bowl XLIX.
For a full list of NFL Fan Style Tour locations, please visit nfl.com/fanstyletour. For more information about Swivel®, visit www.facecake.com.
About FaceCake Marketing Technologies, Inc.
FaceCake Marketing Technologies, Inc. is a leader in augmented retail with a personalized, cross-device, targeted marketing platform. Combining patented technologies with intuitive user interfaces, FaceCake's innovations in Try-On allow consumers to virtually try individual or multiple products on their own images in real-time, while instantly providing relevant product recommendations within each user session for superior personalization. With over one billion product Try-Ons, FaceCake is expert at eliminating traditional shopping barriers and delivering immersive engagement that carries customers through decision points. In-Store and At-Home solutions are also compatible across devices, including an in-store kiosk, desktop, tablet or mobile phone, making FaceCake's shopping platform accessible from anywhere.
The privately held company is based in Calabasas, CA. For more information, visit FaceCake.com and SwivelMe.com. Follow FaceCake on Twitter and Facebook:
FACEBOOK
http://www.facebook.com/FaceCakeMarketing
http://www.facebook.com/SwivelMe
TWITTER
@FaceCake
@SwivelMe
About Verizon Super Bowl Central
Verizon Super Bowl Central is the epicenter of Super Bowl XLIX festivities with one million visitors expected to revel in Downtown Phoenix from Wednesday, January 28 through Sunday, February 1, 2015. The 12-city block, free, football-themed, family-friendly, fan campus will feature the iconic XLIX Roman numerals, The Grand Canyon Experience Presented by NB|AZ, the Pepsi Hyped for Halftime stage, AZCentral.com Autograph Stage, the Bud Light Beer Garden, network broadcast stages and a nightly fireworks show, in addition to being complemented by the NFL Experience Engineered by GMC in the Phoenix Convention Center. As fans enjoy the myriad of outdoor attractions, they also can enjoy a cold Bud Light purchased within the special event liquor license area. Street-level merchants, downtown restaurants and local food trucks will offer a plethora of palate-pleasing options. For updated information, visit www.azsuperbowl.com.
About NFL Fan Style Tour:
The NFL Fan Style Tour will engage fans across the country with NFL licensed product through a 2,000 sq. ft. platform, with stops scheduled in markets throughout the 2014 NFL season. To purchase NFL Apparel and NFL Homegating products, visit NFLShop.com. Follow the NFL Fan Style Tour on social media at @NFLFanStyle on Twitter, Facebook and Instagram or nfl.com/fanstyletour. You can join the conversation using the hashtag #NFLFanStyle.
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SOURCE FaceCake Marketing Technologies, Inc.
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