Facebook and Hootsuite to Give Marketers a Serious Social Media Lesson at ClickZ Live San Francisco

Social media experts to expose the heart and soul of social media marketing in a free fireside chat.

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Jul 17, 2014, 02:06 ET

SAN FRANCISCO, July 17, 2014 /PRNewswire/ -- As part of the ClickZ Live Digital Marketing Conference being held in San Francisco between 11-14^th of August, Incisive Media is thrilled to announce what is set to be an informative and actionable session (free to attend with a Networking+ Pass) on how marketers should be thinking about social media within their 2014 marketing strategy and beyond.

The fireside chat moderated by Online Marketing Institute Founder and CEO, Aaron Kahlow, will commence at 9:30am on Wednesday 13^th August at the Hyatt Regency on the San Francisco Embarcadero.

ClickZ Live San Francisco - August 11-14 (PRNewsFoto/ClickZ Live)

The session entitled Collaborate, Engage, Share: The Heart & Soul of Social Media, will help delegates understand what's important when it comes to social advertising, content marketing, retargeting and mobile, and how they need to adapt their strategies in order to stay ahead in the race for brand and platform dominance.

The social media gurus on the panel include:

Shannon Sullivan Duffy, Head of Marketing, Direct Response Products, Facebook
Jeanette Gibson, VP, Community & Customer Experience, Hootsuite

In anticipation of the hour long conversation Kahlow said, "This session will go a long way to educate assembled marketers on the latest strategies and tactics that are really working and how their peers are balancing the heavy lifting of content marketing, social retargeting and major platform management of Twitter and Facebook. Have no doubt, there'll be some serious learning to be gleaned from some of the most seriously expert practitioners in social media."

On Incisive Media's commitment to digital marketing education, Laura Roth, Head of Programming at ClickZ Live said, "Having quality speakers imparting quality knowledge and experience is one of the mainstays of ClickZ Live's mission to provide actionable insight to delegates at all of our events. Our conference in San Francisco next month covers the full spectrum of digital marketing, so we're pleased to have brought together some of the finest minds in the country to talk about the heart and soul of social media, which is one of the most complex digital marketing channels marketers have to deal with."

The ClickZ Live digital marketing conference events are upheld by two fundamental pillars, education and networking. Incisive Media programs their agendas to include the most relevant and tactical content to enhance delegates' digital marketing campaigns, and believes that no successful conference is complete without unique and diverse networking and learning opportunities.

Earlybird Rate is Ending Friday 18^th July

For more information on how to attend ClickZ Live in San Francisco please see the registration link here: http://www.clickzlive.com/sanfrancisco/rates-pass-details.php

Watch our ClickZ Live Insiders Video here: http://www.youtube.com/watch?v=d9OoDMppcpQ

Please direct all Press and Interview Enquiries to Mel Carson at Delightful Communications: mel (at) DelightfulCommunications (dot com).

About ClickZ Live

The ClickZ Live digital marketing conference is programmed by digital marketers for digital marketers. In a highly interactive and immersive environment, attendees will be able to choose to learn from a wide range of conference sessions devoted to paid, earned and owned digital marketing strategies and tactics.

Speakers are hand-picked, not just for their industry knowledge or experience in creating cutting-edge search, social media, display, and mobile campaigns that have proven positive results, but for their ability to deliver the content in an engaging way that fosters actionable takeaways for all delegates.

In a fast moving and dynamic industry like digital marketing, the ClickZ Live conference series helps businesses all over the world keep in touch with the rapid rise in use of digital technology and devices, and provides exactly the right kind of education and insight marketers need to stay ahead of the competition, whatever their level.

Visit ClickZ Live San Francisco for more information on the agenda and details.

About Incisive Media

Incisive Media is one of the world's leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. The company aims to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business.

Whether communicating online, in print or in person, Incisive Media prides itself on its entrepreneurial culture, creating market-leading products for the industries it serves. The business operates across the main areas of financial services, with leading brands in the financial, legal, accountancy and IT sectors. For more information, visit http://www.incisivemedia.com

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SOURCE ClickZ Live