Fabric Conditioner Market size is set to grow by USD 3216.87 million from 2023-2027, growing popularity of concentrated fabric conditioners boost the market- Technavio
NEW YORK, March 21, 2024 /PRNewswire/ -- The global fabric conditioner market size is estimated to grow by USD 3216.87 million from 2023 to 2027, according to Technavio. The market is estimated to grow at a CAGR of almost 4.43% during the forecast period. The fabric conditioner market is shifting towards concentrated formulas, which have a thicker consistency and require less dilution. These eco-friendly options reduce packaging, water usage, and transportation costs for vendors. Key trends include organic fabric softeners, strategic partnerships, and Direct-to-Consumer (DTC) channels. Leading players like Devan are embracing acquisitions and mergers to expand their market share in the nature segment.
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Fabric Conditioner Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.43% |
Market growth 2023-2027 |
USD 3216.87 million |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
4.09 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 44% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Church and Dwight Co. Inc., Colgate Palmolive Co., Dropps, Henkel AG and Co. KGaA, Industrias AlEn SA de CV, Kao Corp., LG Corp., Lion Corp., Marico Ltd., Melaleuca Inc., NeoVchem, Norfolk Natural Living, Pigeon Corp., PZ Cussons Plc, Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., The Procter and Gamble Co., Unilever PLC, Werner and Mertz GmbH, and Wipro Ltd. |
Key Trends
In the APAC region, the offline market for Fabric Conditioner industry is experiencing growth through various marketing strategies. Vendors are employing a push marketing approach, distributing free samples to expand their reach in households. The rise of organized retail in key countries facilitates point-of-sale promotions, with dedicated counters and sales staff promoting their product lines. In contrast, developed markets like the US adopt a product-bundling strategy, offering price discounts on bundled purchases of a brand's laundry care product range, which includes detergent, fabric conditioner, and stain removers. Both strategies aim to increase market penetration and customer engagement.
Research Analysis
In the dynamic Fabric Conditioner Market, eco-conscious consumers are increasingly seeking out sustainable solutions, such as those made from natural ingredients and free of petroleum-based products. Leading players in this sector are forming strategic partnerships to produce organic fabric softeners, which cater to the growing demand for eco-friendly alternatives. Liquid fabric softeners, a popular choice for many households, are now being replaced by their organic counterparts. As a result, market share for natural fabric softeners is projected to expand significantly in the coming years. This shift towards sustainable fabric conditioning solutions is a positive development for those with sensitive skin and the environment alike.
Market Segmentation
This Fabric Conditioner Market report extensively covers market segmentation by Distribution Channel (Offline, Online ) Product (RCFS, Dryer sheets ) Geography (APAC, North America, Europe, South America, Middle East and Africa)
Market Segmentation by Product
The Offline Market for Fabric Conditioner Market encompasses the supply of essential components, such as cationic ammonium compounds, for the production of Rinse Cycle Fabric Softeners (RCFS). RCFS, a type of fabric conditioner, is popular worldwide due to its cost-effectiveness and superior performance. Concentrated RCFS, which is thicker than regular forms, allows for the use of fewer products, leading to increased consumer adoption. Europe and North America are major markets for RCFS, while its popularity is growing in APAC and South and Central America. The RF Components Market plays a crucial role in the fabric conditioner industry by providing the necessary components for the manufacturing of this widely-used product.
Geographic Landscape
The APAC fabric conditioner market holds a substantial share in the global industry, with China, Japan, and India being major contributors. Factors driving market growth include globalization, household expansion, washing machine penetration, consumer preference for innovative products, and the rise of online shopping. RF components play a crucial role in the manufacturing process of fabric conditioner packaging, enabling wireless communication between production lines and ensuring efficient production. Market players in APAC source these components from reliable suppliers to maintain product quality and meet consumer demand.
Research Analyst Overview
The RF Components Market for Fabric Conditioner sector is experiencing significant growth due to the increasing demand for advanced technology in home appliances. Marketers are focusing on the development of RF components that enhance the performance of fabric conditioners, leading to improved fabric care and consumer satisfaction. Producers are investing in research and development to create innovative RF solutions, such as those utilizing Direct Current (DC) technology, which can offer energy efficiency and cost savings. Organic and natural fabric conditioners are also gaining popularity, necessitating the use of Marketeers and Segmenters to target specific consumer demographics. The strategic placement of Adquisitions and Mergers can further strengthen a company's position in the competitive Producers and Strategy market. The DTCS (Direct Temperature and Humidity Control System) is another crucial RF technology that can optimize fabric conditioner production processes, ensuring product consistency and quality.
About US
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/
SOURCE Technavio
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