Fab Daily Lookbooks Launch On Mobile Shopping App Catalog Spree

LOS ALTOS, Calif., July 29, 2013 /PRNewswire/ -- Catalog Spree, the personal digital mall that lets consumers browse, discover and shop their favorite catalogs, today launched exclusive lookbooks for Fab, "The World's Design Store." With new Fab lookbooks published on a daily basis, Catalog Spree is making it fun and easy for consumers to discover the latest in design trends on the iPad and iPhone.

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Catalog Spree's new all-digital publication platform, Spree Studio, enables it to create exclusive, custom lookbooks and catalogs for nearly any e-commerce brand in just hours. Since the launch of Spree Studio in late-June, nearly 50 lookbooks have been created for top brands including Forever 21, Stella & Dot, Target, and TOMS Shoes. These Spree Studio-developed lookbooks are seeing higher readership and user engagement levels than many traditional digital catalogs - and 50 percent more product click-throughs. In addition, Spree Studio allows retailers to publish content frequently, keeping shoppers engaged.

Fab's all-digital lookbooks allow consumers to easily flip through pages to browse, shop, share, and discover products and trends. Each Fab shopping category - furniture, home, art, vintage, jewelry, women, men, pets, food, and fun - will have its own lookbook on Catalog Spree. These daily lookbooks are the first created with Spree Studio that use a fully automated process.

"Catalog Spree is thrilled to bring the top-notch and exclusive content of Fab to consumers in a fun, easy-to-read lookbook format for the iPad and iPhone," said Joaquin Ruiz, CEO of Catalog Spree. "With the ability to now dynamically publish lookbooks for Fab and other retailers, Catalog Spree is able to deliver a tremendous amount of visually engaging mobile content at an incredible pace - much to the delight of shopaholics everywhere."

With eight in 10 U.S. mobile consumers using their devices for shopping according to MediaPost, providing consumers with an easy, fun and inspiring mobile shopping experience is critical for retailer success. As the number-one rated catalog shopping app for the iPad and iPhone (also available on the web), Catalog Spree features more than 350 catalogs and lookbooks from top-tier brands including Forever 21, Neiman Marcus, Nordstrom, One Kings Lane, Target, The Land of Nod, and TOMS Shoes.

Fab lookbooks are now available exclusively on Catalog Spree. For additional information on Catalog Spree, which was recently named a finalist in the 2013 Tabby Awards for Best Shopping App, visit www.catalogspree.com.

ABOUT CATALOG SPREE:

Catalog Spree is the personal digital mall that lets consumers browse catalogs, discover new brands and share products they like. The award-winning app brings the fun of window shopping to the iPad and iPhone, connecting consumers with the brands they love in a personalized, one-stop mobile shopping experience. Catalog Spree is a privately held company based in Los Altos, California, and is backed by Comcast Ventures and Relay Ventures. For more information visit www.catalogspree.com.

SOURCE Catalog Spree