Extraprise To Discuss How To Create Holistic Lead Nurturing That Optimizes Revenue Performance

BOSTON, Sept. 12, 2012 /PRNewswire/ -- Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, will present an AMA Marketing Essentials Webcast: Holistic Lead Nurturing for Optimal Revenue Performance.  The presentation is scheduled for Monday, September 17th at noon EDT and will focus on why marketers must deploy holistic lead nurturing campaigns that consider where prospects are in the customer lifecycle.  For more information or to register, click here.

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Hosted by Eloqua and moderated by Alli Libb of the American Marketing Association, the webinar will include expert commentary by Matt McKenzie, Senior Editor, DemandGen Report and Chris Baribeau, Practice Director of Marketing Services, Extraprise.  The panel will review the holistic lead nurturing programs of a world-leading technology company.   In this one hour session attendees will discover:

• Which campaigns work the most effectively at each stage of the customer lifecycle
• How campaigns are integrated using Eloqua
• The necessary steps to create a strategy and execute the campaigns
• How to monitor results

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions.  Clients have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive suite of services from lead generation to nurturing/brand loyalty to closed sale, and up-sell and cross-sell, Extraprise's i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit www.extraprise.com or call +1(888)i2iMKTG.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2012 Extraprise Group Inc. All rights reserved.

MEDIA CONTACTS:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
[email protected] or [email protected]

SOURCE Extraprise Group Inc.