Experian Marketing Services cited as a Strong Performer in Real Time Interaction Management by independent research firm
Leading independent research firm cites the Experian Marketing Suite as a "promising platform"
NEW YORK, July 29, 2015 /PRNewswire/ -- Experian Marketing Services, a recognized leader in cloud-based marketing technology, data and service, today announced it was named a Strong Performer in the Forrester Research, Inc. July 2015 report The Forrester Wave™: Real Time Interaction Management, Q3 2015. The report evaluated 11 vendors based on 35 criteria points.
Forrester Research stated in the report that Experian Marketing Services "enters the market with a promising platform. Nearly half of its customers are retailers that execute dynamic email, but the majority also deploy web personalization and eCommerce recommendations. They further leverage Experian's 12 billion rows of consumer data for identity resolution and record matching." Launched in 2014, the Experian Marketing Suite tied for the highest score in user experience in this report, and Experian® also scored higher than any other vendor for its sales and service strategy, achieving the highest score possible.
"We believe our position in this report further validates the power of the Experian Marketing Suite, which leverages Experian's unique history in customer identity and recognition, actionable insights and personalized interactions," said Matt Seeley, President, Experian Marketing Services. "There has been a massive effort to unify our data, technology and services in a flexible and impactful way for our clients around the world. This report is, in our opinion, fantastic validation and supports our vision of intelligently bringing brands and consumers together." Seeley continued, "The need to engage consumers in real time with relevant, meaningful contextual offers and content has never been more important. Brands must prove they know who their customers are, regardless of channel, and deliver exceptional customer experiences each and every time."
Complimentary resources
- A complimentary copy of the July 2015 Forrester Research report by analyst Rusty Warner with Srividya Sridharan, Olivia French and Matthew Izzi is available now: http://bit.ly/1eAduh3.
- To learn more about best practices for engaging customers in real-time contextual conversations that take into consideration factors such as time of day, location, device, weather and purchase history, marketers can download, this ebook: From campaigns to context: Embracing the contextual marketing mindset.
- For more information on the Experian Marketing Services' Marketing Suite, please visit: http://bit.ly/1Kum4w6.
About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology. Experian is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform. Backed by the industry's highest-rated client services team and the world's largest consumer database, we provide more than 10,000 brands in over 30 countries with unique competitive advantages through marketing services and technology. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers from around the world for more than three decades. For more information, please visit www.experian.com/marketingservices.
About Experian
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score, and protect against identity theft. In 2014, we were named by Forbes magazine as one of the "World's Most Innovative Companies."
We employ approximately 17,000 people in 39 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2015, was US$4.8 billion.
To find out more about our company, please visit http://www.experianplc.com or watch our documentary, "Inside Experian."
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
Contact:
Suzanne Blackburn
Experian Marketing Services
1 212 863 4648
[email protected]
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SOURCE Experian Marketing Services
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