EXPEDIA DATA REVEALS THE NORTHERN LIGHTS ARE THE MOST SOUGHT-AFTER EXPERIENCE OF 2024 AS AURORA BOREALIS VISIBILITY PEAKS

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Feb 01, 2024, 06:00 ET

Nearly half of Americans (42%) dream of aurora chasing this year, eclipsing other bucket list experiences

Canada, Finland and Norway boast the most popular destinations for aurora hunters, with Expedia searches historically up triple-digits

With experts predicting extraordinary aurora visibility in 2024, Expedia's Northern Lights Insider Guide helps travelers plan their trip

SEATTLE, Feb. 1, 2024 /PRNewswire/ -- This year's hotspots are looking a whole lot cooler with the rise of Northern Lights tourism, spurred by reports that the astronomical phenomenon will be extraordinarily visible in 2024. According to a survey commissioned by Expedia^®, nearly half (42%) of Americans will prioritize aurora chasing in the year ahead over other bucket list experiences. Traveling to see the Northern Lights is more in-demand than a visit to Egypt's pyramids (36%) or a walk along the Great Wall of China (33%). Expedia searches are skyrocketing for winter trips to Northern Lights "capitals" like Lapland in Finland (+370%), Canada's Churchill (110%) and Alta in Norway (+100%).

Canada, Finland and Norway boast the most popular destinations for aurora enthusiasts.

Expedia’s Northern Lights Insider Guide helps travelers plan their trip.

To help travelers plan, Expedia has released a Northern Lights Insider Guide packed with insights on trending destinations, booking hacks, photography tips and ideal itineraries.

"Planning your Northern Lights adventure might feel like navigating uncharted territory, but we've made it easy for travelers to make this trip a reality," said Melanie Fish, head of Expedia Group Brands public relations. "From Canada to Norway, the free guide shows where to stay for under $160 a night or how to bundle a whole trip together for under $1,500. There's even a photography guide to make sure you know how to capture the memory."

Get the Northern Lights Insider Guide on the Expedia Newsroom, and visit the Expedia Magazine for in-depth, shoppable travel guides for six iconic Northern Lights destinations including Yellowknife, Tromsø, Finnish Lapland, Churchill, Reykjavik and Fairbanks.

About Expedia
Expedia^® is one of the world's leading full-service travel brands, with a mission of helping travelers get the most out of every trip they take by providing everything they need all in one place, ensuring they are getting the most out of every trip they take, and above all else, feel supported every step of the way.

Our commitment to insights matched with our unprecedented scale allows us to understand our travelers better than anyone else, delivering exactly what they need, when they need it. Our personalized experiences, backed by incredible technology, enable us to deliver the widest selection of product offerings across accommodations, transportation, activities and experiences that help you get the most out of your journey.

Use our mobile app or visit www.expedia.com to plan your journey with us.

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