Exchange-based Media Volume Surges 98% Globally in Q1; RTB Ad Auction Transparency Improves by 28%, Reports Accordant Media

Also Noted: Brazil Edges out UK to become #2 Market for Real-time Bidded (RTB) Media behind U.S.

News provided by

Accordant Media

Apr 17, 2013, 08:35 ET

NEW YORK, April 17, 2013 /PRNewswire/ -- The Accordant Media (www.AccordantMedia.com) "Real-time Media Buying: Q1 Market Pulse" report released today shows the global exchange-traded media ("RTB") marketplace grew 98% since Q4, 2012, and 184% year-over-year. In addition, Accordant's research offers programmatic media buyers specific insights about planning and optimizing RTB media based on Accordant's campaigns across display, video, mobile, social, e-mail, in-stream audio and digital out-of-home channels.

(Logo: http://photos.prnewswire.com/prnh/20130417/NY96243LOGO )

Highlights of the report include:

  • Global RTB ad volume grew 184% year-over-year, with Q1 up 98% vs. Q4, 2012
  • Brazil edged out the UK for the first time to become the world's #2 RTB market behind the United States, which represents 43% of global RTB inventory. Russia, Ukraine and Turkey continue to drive the fastest inventory growth of the top fifteen global markets.
  • Average prices (CPMs) paid at auction were 21% lower than a year ago, and prices paid were also down 21% off the seasonally strong Q4 holiday season.
  • Ad placement transparency improved significantly from 32% to 41%.
  • In RTB Mobile, Accordant's buying remained weighted on In-App inventory.

Accordant's information utilizes aggregated data sets to showcase year-over-year and quarter-over-quarter trends. In Q1, Accordant Media's programmatic media buying system bid on ad impressions across 483,000 sites spanning display, video, mobile and social (Facebook FBX) inventory on behalf of leading media agencies and direct marketing teams.

"Clearly, 2013 looks to be a scale year for the programmatic media industry," says Art Muldoon, Co-founder and CEO. "Buyers are clearly supporting the flood of new inventory with greater demand, though they are also investing in sophisticated audience decisioning systems and expertise to secure the promise of audience targeting efficiencies and outstanding ROAS."

"We were excited to see the sudden improvement in ad placement transparency this quarter," added Matt Greitzer, Co-founder and COO. "As Accordant continues to lead the industry with innovative technical solutions, campaign analytics and full-service targeting, we recognize the vitality of the industry requires the buy-side and sell-side to grow and learn together."

For a copy of the full report, please contact: [email protected]

About Accordant Media
Accordant Media is an independent, real-time media-buying (RTB) and optimization specialist that makes audience targeting and biddable display media simpler and more effective for leading agencies and brand marketers. Accordant's one-stop, turnkey service, helps marketers achieve targeted, efficient advertising in a repeatable and scalable manner across paid display, video, mobile and search media.  In a new era of cross-channel, exchange-traded media, Accordant's innovative custom audience segmentation engine, Audience OpticsTM, exploits micro-segmentation, finely sculpted audience insights and dynamic inventory management to produce higher ROI and customer engagement/response rates.  This is done with any non-PII data set, without restrictions, helping clients gain access to dynamic inventory sources and deliver more targeted, relevant messages with 100% transparency.  Co-founded by digital agency execs Art Muldoon and Matt Greitzer, Accordant Media is based in New York City. 

CONTACT:
Art Muldoon
917-517-3345
[email protected]

SOURCE Accordant Media

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED